The Strategy Institute is looking for an energetic, results-driven individual with an interest in business and marketing.

Looking for a challenging and rewarding career?
Do you want to further your potential and develop your marketing skills?
Are you looking to build your skills with first-rate marketing training provided by the company?
Are you goal driven and ready to make a big difference working in an entrepreneurial company?
Does working in a trendy, downtown loft office environment appeal to you?
Do you want to work in a creative and supportive team environment that rewards results?

If so, this job is for you!!

The Opportunity

This position offers a chance to join a winning team in the growing information and training industry. The Marketing Coordinator is responsible for developing, implementing and managing the marketing of business conferences.

No experience is necessary and we provide ongoing training and mentor support. Your ultimate objective is to produce measurable results in terms of delegate attendance levels at our conferences and a healthy marketing ROI. If you are someone looking to gain valuable business experience and are looking to diversify your skills, then this is for you.

Your Career

This position offers a chance to join a winning team in the growing information industry. We offer a prime downtown location in one of Toronto’s best loft space buildings. We provide first-rate training, ongoing mentoring, room for growth, and a positive corporate culture.

The role presents opportunities to learn about multiple business topics that are highly relevant in today's economy, while cultivating your marketing skills for professional advancement.

A career at the Strategy Institute offers the opportunity to explore many industries and make valuable business contacts.

• Formulating and executing integrated direct marketing campaigns utilizing a mix of direct mail, fax, e-mail and telesales, and implementing best direct marketing practices across each conference campaign
  
• Working with Conference Producers to discuss and determine the target audiences, market segmentation, and segment-specific enrollment motivations
  
• Mining the internal database for relevant lists ensuring effective reach within the identified target segments
  
• Sourcing brokers for relevant list rentals
  
• Negotiating exchange marketing arrangements with industry publications and associations, and executing the fulfillment of all resulting marketing initiatives
  
• Liaising with letter shop and mailing houses to source quotes for specific formats, and ensure timely production and mailing of print materials
  
• Providing internal departments with marketing related documents and materials including formal marketing plans, telesales calling lists and customized sales pitch outlines, conference registration breakdowns, program-specific marketing efforts summaries, and other means of marketing support
  
• Maintaining an outstanding organization of computer files and hard copy files in a clean workspace
  
• Reporting weekly on marketing activities and campaign results, highlighting gaps and opportunities
  
• Reporting on campaign results at the end of each marketing cycle, including metrical data of marketing strategies to gauge success of marketing efforts. i.e. P&L, ROI and cost of sale

• A Bachelor’s Degree in a related area is a must
  
• Must be an effective communicator — written and oral — with proven ability to build relationships
  
• Exceptional analytical and critical thinking skills
  
• Very strong multi-tasking and time management abilities
  
• Must be a team player
  
• Ability to meet tight marketing deadlines and capacity to work flexibly
  
• A high level of computer literacy, including in-depth Internet based research
  
• Strong attention to detail and outstanding organizational skills

About Strategy Institute

The Strategy Institute is an independent, research-based organization offering senior executives, government officials and professionals information and intelligence to enhance their decision-making and gain competitive advantage.

We function as a think tank, operating on the cutting-edge to discover global trends, identify critical issues and report on the latest developments in business world and public sector. The results are timely, innovative and insightful programs featuring the world’s leading experts who present practical solutions and provide the most up-to-date information.

Strategy Institute’s events attract exclusive, senior level audiences and bring together all the key players across diverse industry sectors. Senior executives choose our conferences because of the leading-edge content and case studies approach, presented by the most astute minds of the day. Conference formats are specially designed to maximize networking opportunities and facilitate high-value connections.

Compensation

$15/hour plus bonus

Your Next Step…

For a rewarding career with training, opportunity for advancement and a chance to be exposed to many levels of the marketing process, please forward your cover letter and resume to: hr@strategyinstitute.com

In your cover letter indicate the position you are applying for and where you saw this advertisement.

Web: www.strategyinstitute.com

We thank all applicants for their interest however only those considered for an interview will be contacted.