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Detailed
Conference Agenda |
DAY ONE:
Tuesday December 9th, 2008 |
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7:30 AM |
Registration Opens & Continental Breakfast |
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8:30 AM |
Opening Comments From Chairperson |
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Vijay Chattha, Chief Talker, VSC Consulting
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8:45 AM |
Money, Money, Money! |
Monetizing the Third Screen
While there is great interest and intent in giving consumers access to content/media on their mobile devices, how will companies that do this make money? Arguably one of the hottest topics in the space – hear what the leaders have to say. |
- Types of ad-models for mobile (SMS, CPC, CPM, etc.)
- Non-advertising mechanisms
- What’s working, what’s not, and what’s to come
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Familiarize yourself with the revenue models available in mobile media and boost your bottom line. |
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Zaw Thet, CEO, 4INFO
Jason Gruber, VP of US Mobile Strategic Development, AOL
Cheryl Dalrymple, CFO, AdMob
Scott Dunlap, CEO, NearByNow
Moderator: Eric Ver Ploeg, Managing Director, VantagePoint Venture Partners |
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9:30 AM |
Deals Done and Multiples Being Paid in the Mobile Media Space |
There has been a tremendous increase in M&A activity in the mobile communications and media space. Capital is flowing, deals are done and a vision is unfolding. Hear information that will put you at the leading edge. |
- Valuation outcomes
- Multiples being paid
- Areas of traction and opportunities
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Thomas B. Peters, Managing Director & Head of Communications and Digital Media Technology, Montgomery & Co. |
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10:15 AM |
Mid-Morning Networking Break |
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10:45 AM |
Japan Mobile Web Case Study: |
Why It Works and How to Implement It
The massive adoption of mobile internet usage in Japan has accelerated the popularity and growth of mobagetown – a mobile site offering gaming, social networking and more. Learn the inner workings of a site that touts six million users just 18 months after its launch. |
- Features available for consumers
- Demographics and usage patterns
- Integrated business model and revenue streams
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Take away insights to apply to your business and build first mover advantage. |
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Christopher Billich, Vice President, Overseas Business Development, Infinita Inc. (Japan) |
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11:30 AM |
Growth Opportunities for Services and Tools to Support Mobile Media Utilization
The advancement of mobile media requires understanding of where consumers are coming from and what they want on the small screen. For those already engaged in the mobile channel, what are the tools available (now and to come) for tracking, measurement and more? |
- Consumer behavior and adoption
- Ad currency definition and quantification
- Features and tools for analysis
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Kanishka Agarwal, VP Mobile Media, Nielsen Mobile |
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12:15 PM |
Networking Luncheon |
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1:30 PM |
Case Study: VC & Portfolio Company |
From Courtship to Sealing the Deal and Beyond
As the world’s first in-game mobile advertising network, Greystripe secured Series A and then Series B funding from three firms, including Monitor. Hear how it all came together. |
- Process and relationship development
- Role of VC and support available
- From two-person start-up to full operation
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Hear how VCs and entrepreneurs can best manage their relationships for mutual success. |
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Fern Mandelbaum, Partner, Monitor Ventures
Michael Chang, CEO & Founder, Greystripe |
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2:15 PM |
Social Network & Community Mania: |
Exploring Business Models and Investment Value
Who will win in the battle of mobile social networks? Is mobile simply a “feature” for existing networks that already have tens of millions of users or is it unique enough that the billions of data-capable phones need something different? |
- Traditional online vs. pure mobile models (on-deck/off-deck)
- Valuation of users and company
- Opportunities, risks and implications
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Get insights to help you evaluate your next social networking investment. |
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Jennifer Zanich, CEO, xumii
Adam Zbar, CEO, Zannel
John Poisson, Founder & CEO, Tiny Pictures Inc.
Moderator: Matt Marshall, Editor & Founder, VentureBeat |
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3:00 PM |
Mid-Afternoon Networking Break |
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3:30 PM |
Mobile Advertising: |
Adoption, Challenges and Opportunities
Given the media options available to reach consumers, how does mobile marketing and advertising – a key factor in mobile investments – fit in the mix? Hear insights from ad industry leaders. |
- Attitudes, adoption and implementation
- Challenges and opportunities of the space
- Current and expected budget allocations
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Find out where advertisers stand on the mobile platform and the effect on ad-dollars. |
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Derek Handley, Founder, The Hyperfactory
Gene Keenan, VP of Mobile Services, Isobar
Bryon Morrison, President, ipsh!
Moderator: Bena Roberts, Founder & Editor, GoMo News |
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4:15 PM |
Content Providers Sizing Up the Mobile Channel: |
Scenarios and Predictions
Hear the effects and business opportunities of the mobile channel from media providers. Find out what’s working, what’s not and what can be done. |
- Content and inventory available
- Processes, partnerships and resources required
- Growth opportunities and new players
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Determine the potential of content distribution and strategic partnerships. |
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Jeffrey Litvack, GM, Mobile & Emerging Products, Associated Press
Louis Gump, VP, Mobile, The Weather
Channel Interactive
John Smelzer, SVP & GM of Mobile, Fox Interactive Media
Tom Kenney, President, Verve Wireless
Moderator: Vijay Chattha, Chief Talker, VSC Consulting |
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5:00 PM |
Exclusive Cocktail Reception |
All the stakeholders will be here – companies looking for funds, investors, dealmakers, analysts, and advisors. Be at the center of the action and rub shoulders with all the players in one place, at one time. Worth the price of admission! |
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Day Two:
Wednesday December 10th, 2008 |
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7:45 AM |
Registration & Continental Breakfast |
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8:30 AM |
Opening Comments From Chairperson |
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8:45 AM |
Venture Capital/Private Equity Panel: |
| Deals Being Funded, Where Money is Flowing and Industry Trends
As mobile media products and services continue to emerge, funding proposals flood the investor community. In this session, industry leaders who have reviewed and invested in companies in the space share their thoughts. |
- Biggest investment concerns: past, present and future
- What’s being funded, scope of investment and why
- Realizing value for existing investments
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Hear what it takes to raise funds successfully. |
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Sharon Wienbar, Managing Director, Scale Venture Partners
Rich Wong, Partner, Accel Partners
Ben Choi, Senior Associate & Kaufman Fellow, Storm Ventures
Moderator: Vijay Chattha, Chief Talker, VSC Consulting |
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9:30 AM |
CEOs and Founders Roundtable on Raising Money |
Hear war stories from those who have gone through the challenging experience of raising money and succeeded. Benefit from their learning curve! |
- Mentors, partners and factors for success
- Unexpected surprises (good/bad) and questions
- What would have been done differently
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An industry line-up of executives sharing information unavailable elsewhere. |
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Zohar Levkovitz, CEO, Amobee Media System
Dorrian Porter, Founder & CEO, Mozes
Brian Cowley, President & CEO, Ad Infuse
Moderator: Blake Warner, Managing Director, Software, Media & Telecom Investment Banking, Thomas Weisel Partners |
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10:15 AM |
Mid-Morning Networking Break |
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10:45 AM |
Mobile Web/Search: |
Next Opportunities and Predictions
As more people start to use the mobile web to access certain types of data and content, how will all the players in the ecosystem take advantage of changing consumer behavior and new technologies? |
- Maximizing value for operators
- Barriers and factors to success for ecosystem partners
- When and how will mobile web will reach its potential?
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Partake in the mobile web/search success as a player in the value chain. |
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Lee Ott, Global Director, oneSearch, Yahoo!
Mark Anderson, CEO & President, Hiplogic
More to come… Moderator: Michael Becker, EVP Business Development, iLoop Mobile, Inc. |
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11:30 AM |
Location-Based Services: Making the Business Case, Opportunities & Risks
The delivery of information and entertainment services at the right place, at the right time has now evolved to include social networking features. Will location alert, photo sharing, user-generated content, and more, finally help LBS take off? |
- Revenue sources and partnership models
- Who will pay and how much?
- Data ownership, permission and privacy implications
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Separate the hype from reality and maximize your LBS investment. |
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Nihal Mehta, CEO, Buzzd
Doug Klein, CEO, LightPole Inc.
Blair Swedeen, Vice President of Market Development, 1020 Placecast
Moderator: Lubna Dajani, Co-Founder, Mobile Monday NY |
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12:15 PM |
Networking Luncheon |
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1:30 PM |
Exclusive Q&A With Industry Leaders and Analysts |
Get the inside intelligence from a panel of passionate observers, leaders and participants of the mobile media industry. This interactive, facilitated session will allow you to pose your questions and get inside their heads. After completing your registration, e-mail us at questions@strategyinstitute.com and we will design our interactive session to address your information queries. |
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Eric Ver Ploeg, Managing Director, VantagePoint Venture Partners
Michael Chang, CEO &
Founder, Greystripe
Christopher Billich, Vice President, Overseas Business Development, Infinita Inc. (Japan)
Tim Chang, Partner, Norwest Venture Partners |
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2:15 PM |
Conference Adjourns |
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