Conference Home Page

 

Conference Overview:

Benefits and Opportunities

Agenda At-a-Glance

Detailed Agenda

Registration/Costs

Venue/Accommodation

List of Speakers

PDF Brochure

 

Sponsorship:

How to become a sponsor

 

Speaking:

How to become a speaker

 
 

Sponsored by:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Lead Media Partner:

 
 
 

Supporters:

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Conference Agenda At-a-Glance

DAY ONE: Wednesday November 28th, 2007


7:30 AM

Registration Opens—Continental Breakfast

Breakfast Sponsored by:

 

8:45 AM

Opening comments from the Chairperson

Lyle Bunn, Strategy Architect, Pi Media

 

9:00 AM

Determining a Win-Win Revenue Model for Your Network and Location to Improve the Bottom Line

Jeff Jensen, President, Adspace Mall Networks
Tom Lapcevic, President, ClubCom
David Teichner, CEO, Channel M
David Leider, CEO, Gas Station TV
Kim Norris, President, Out-of-home Video Advertising Bureau (OVAB)

 

10:15 AM

Networking Break

 

New Venue Panel

10:45 AM

Meeting Expectations: Know What Users, Location Owners, and Venues Look for From Digital Signage Network Providers

Mike Hiatt, Director, Internal Media Networks, Wal-Mart
Gretchen Spear, Promotions Manager, Hyatt Regency Chicago
Bob Tomko, AMV Communiqué/Hyatt
Mark Michaud, Director of Technology Planning, MA Convention Center Authority
Sabrina Greupner, Manager, Weston Family Innovation Centre, Ontario Science Centre

 

11:30 AM

Pinpointing Critical Success Factors to Meet the Objectives of Your Digital Signage Network

Stephen Nesbit, President & Chief Operating Officer, Reflect Systems, Inc.
John Jones, Executive Creative Director, R/GA

 

12:15 PM

Networking Luncheon

Luncheon Sponsored by:

 

Panel

1:30 PM

Accelerating the Media Buy: What Are Media Planners and Advertisers Looking For?

Matt Weisberger, Chief Digital Officer, MediaCom
David Krupp, Managing Director, Kinetic Worldwide
Heather Armstrong, Director of Out-of-Home Media, GSD&M
Amy Maguire, VP, Group Account Director, MPG

 

2:15 PM

Metric-Mania: The Latest Research in Measuring Digital Out-of-Home Media and Pricing Effectiveness

Bill Cook, Senior VP, Research and Standards, Advertising Research Foundation
Robert Winston, Senior Accounts Manager, Arbitron Out-of-Home

 

3:00 PM

Networking Break

 

3:30 PM

Selecting and Switching Your Software: Know the Top Companies Driving Excellence in How Digital Signage Networks Operate

Sanjay Manandhar, CTO, Aerva, Inc.
Jeff Cohen, National Accounts Executive, Chyron Corporation
Tom Nix, Business Development Director, Dynamax Technologies LLC
Ted Dembicki, VP of Business Development for InfoCaster Digital Signage, Harris Corporation

 

4:15 PM

Hardware Analysis: Making an Informed Investment for Your Location

Moderator: Chris Connery, Vice President, DisplaySearch
Dale Smith, Director of Business Development, Peerless Industries
Don Fasick, Director Business Development, Digital Signage, LG Electronics
Mike Sparlin, Director of Marketing, AccelerOptics LLC

 

5:00 PM

2007 Industry Review on What’s Hot and What’s Not: Projects, Mergers, Acquisitions, and Close-outs

James Bickers, Editor, DigitalSignageToday.com

 

5:20 PM

Exclusive Cocktail Reception

Exclusive Networking—All the Stakeholders Will Be Here

PLUS:

 
 
 

Day Two: Thursday November 29th, 2007


7:30 AM

Registration Opens—Continental Breakfast

 

9:00 AM

Recap of Day One by Chairperson

 

9:15 AM

Making the Business Case with Your Request for Proposal and Formulating Effective Partnerships to Win Contracts

David Pearce, Director Product Solutions, PRN

 

10:15 AM

Networking Break

 

Panel

10:45 AM

Interactivity, Mobility and Kiosks: New Opportunities to Drive Growth for Your Business

Patrick Moorhead, National Manager, R&D, AMS, Avenue A Razorfish
Curt Thornton, President & CEO, Provision Interactive Technologies, Inc.
Greg Adelstein, President, iGotcha Media
Moderator: J. Joseph Finizio, Executive Director, Retail Solutions Providers Association

 

11:30 AM

Integrating Metrics for Successful Digital Media Networks

William Barbieri, Vice President, Marketing and Corporate Development, William Barbieri

 

12:15 PM

Networking Luncheon

 

1:45 PM

Cellular Based Networking—Mainstream or Minority?

Keith Kelsen, President & CEO, The MediaTile Company

 

2:30 PM

Managing the Strain of Your Multiple Partnerships to Reduce Competing Interests

Mike White, President, Multi-Media Solutions, Inc.

 

3:15 PM

Networking Break

 

3:30 PM

Case Study: Sports Arenas
Generating New Revenue Streams Through Digital Signage

Ed Whitaker, Sr. Sales Manager, North America, Lighthouse Jumbovision

 

Case Studies

4:15 PM

Benchmarking Against European and Latin American Networks

Yuri Berezovoy, Principal, Ya Mogu, Brazil
Michiel Reinoud, Directeur, POSTV, Netherlands

 

5:00 PM

Conference Adjourns

 
     

All trademarks and copyrights on this page are owned by their respective owners. The rest © 2009 Strategy Institute.