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Detailed Conference Agenda

DAY ONE: Wednesday November 28th, 2007

7:30 AM

Registration Opens—Continental Breakfast

8:45 AM

Opening comments from the Chairperson

Lyle Bunn, Strategy Architect, Pi Media

9:00 AM

Determining a Win-Win Revenue Model for Your Network and Location to Improve the Bottom Line

Digital signage networks can create a new source of revenue for locations, but how do you share the risks and benefits of creating and maintaining a network? Besides enhancing the environment and providing value to customers, location owners also enjoy a share of the advertising dollars; but how much of the share is fair? Come to this session and understand the best balance for you.

• Assess the pros and cons of owning the network
• Establish a pricing structure for the network
• Create the optimal value proposition

Be armed with critical information to set up a network that pays.

Jeff Jensen, President, Adspace Mall Networks
Tom Lapcevic, President, ClubCom
David Teichner, CEO, Channel M
David Leider, CEO, Gas Station TV
Kim Norris, President, Out-of-home Video Advertising Bureau (OVAB)

10:15 AM

Networking Break

New Venue Panel

10:45 AM

Meeting Expectations: Know What Users, Location Owners, and Venues Look for From Digital Signage Network Providers

How can you exceed expectations and win new business? Listen to your customers. Join this panel and hear what retailers, hospitality facilities and museums are looking for when it comes to digital signage.

• Be aware of what’s working well and what needs to be improved
• Discover what the decision-makers expect from industry providers

Use the critical market research information to win new business.

Mike Hiatt, Director, Internal Media Networks, Wal-Mart
Gretchen Spear, Promotions Manager, Hyatt Regency Chicago
Bob Tomko, AMV Communiqué/Hyatt
Mark Michaud, Director of Technology Planning, MA Convention Center Authority
Sabrina Greupner, Manager, Weston Family Innovation Centre, Ontario Science Centre

11:30 AM

Pinpointing Critical Success Factors to Meet the Objectives of Your Digital Signage Network

Thousands of screens, huge deployments, and profitable bottom-lines—how do you make this happen? Managing the networks, sustaining operations and maintaining excellence is no small feat, but you can do it with strategic thinking. Join this session to get the inside scoop on how to achieve that competitive advantage and stay on top of the game.

• Earn departmental buy-in within the organization
• Drive revenue and reduce your revenue cycle
• Create content without repurposing television ads

Take away strategies to make your network as successful as possible.

Stephen Nesbit, President & Chief Operating Officer, Reflect Systems, Inc.
John Jones, Executive Creative Director, R/GA

12:15 PM

Networking Luncheon

Panel

1:30 PM

Accelerating the Media Buy: What Are Media Planners and Advertisers Looking For?

While digital out-of-home advertising is one of the world’s fastest growing new media, advertisers have been hesitant to adopt the new channel. What has encouraged the brands that are on the networks now and what’s preventing the others from coming on board? Hear why media planners are starting to buy-in and what they need to change their minds.

• Compare advertising distribution channels and their pricing models to digital signage
• Find out which agencies and brand categories are receptive to digital signage
• Explore the agencies’ fear factors towards digital out-of-home media

Take away critical information to make your next pitch a success!

David Krupp, Managing Director, Kinetic Worldwide
Heather Armstrong, Director of Out-of-Home Media, GSD&M
Amy Maguire, VP, Group Account Director, MPG

2:15 PM

Metric-Mania: The Latest Research in Measuring Digital Out-of-Home Media and Pricing Effectiveness

Come to this session to find out where the industry stands on the different methodologies for tracking and pricing digital signage, including initiatives by Arbitron, Nielsen, POPAI and OVAB, and how they apply to your business. Start with some food for thought and consider the purpose of digital advertising: If it’s considered THE answer – what are the questions?

• Understand what you are trying to measure and how to best measure it
• Assess the relationship between existing metrics, pricing and ROI
• Learn about alternatives to using CPM to value the ad-buy, and their pros and cons

Use this information to determine what metrics best attract the media buyer’s attention.

Bill Cook, Senior VP, Research and Standards, Advertising Research Foundation
Robert Winston, Senior Accounts Manager, Arbitron Out-of-Home

3:00 PM

Networking Break

3:30 PM

Selecting and Switching Your Software: Know the Top Companies Driving Excellence in How Digital Signage Networks Operate

At the core of the digital signage project is the software platform. A robust system can intelligently manage content, scheduling and data. No matter your product or service offering, software considerations are top of mind. Do you know how your system stacks up against others? Come to this session for a debate on who’s leading the pack.

• Find out what differentiates the top software platforms
• Discover who’s up and coming
• Explore the capabilities of various digital software applications

To best serve your clients, make an informed choice when it comes to your software supplier.

Sanjay Manandhar, CTO, Aerva, Inc.
Jeff Cohen, National Accounts Executive, Chyron Corporation
Tom Nix, Business Development Director, Dynamax Technologies LLC
Ted Dembicki, VP of Business Development for InfoCaster Digital Signage, Harris Corporation

4:15 PM

Hardware Analysis: Making an Informed Investment for Your Location

You will spend thousands of dollars on a digital signage deployment! Achieve a clear and practical understanding of the best choices for screens, mounts and connectivity with a run-down on the leading suppliers.

• Explore price, feature, size and environment trade-off matrix
• Differentiate commercial versus consumer displays

Decision-makers, take away valuable knowledge to make your next purchase a profitable one.

Moderator: Chris Connery, Vice President, DisplaySearch
Dale Smith, Director of Business Development, Peerless Industries
Don Fasick, Director Business Development, Digital Signage, LG Electronics
Mike Sparlin, Director of Marketing, AccelerOptics LLC

5:00 PM

2007 Industry Review on What’s Hot and What’s Not: Projects, Mergers, Acquisitions, and Close-outs

Want to keep your finger on the pulse of industry changes? Now that out-of-home media is on the radar, serious grabs for real estate, exclusive contracts, and acquisitions are taking place. Attend this session and learn about ALL the happenings over the last 12 months. Don’t miss this once a year synopsis.

• Find out who’s won new business and the installations planned for 2008
• Stay on top of who bought whom and who is no longer around

Stay on top of industry changes and adjust your business strategy accordingly.

James Bickers, Editor, DigitalSignageToday.com

5:20 PM

Exclusive Cocktail Reception

Exclusive Networking—All the Stakeholders Will Be Here

Be at the centre of the action: worth the price of admission itself to rub shoulders with all the players here in Chicago on November 28th. Bring your business cards and attend our “exclusive” end-of-day cocktail reception. PLUS:

Day Two: Thursday November 29th, 2007

7:30 AM

Registration Opens—Continental Breakfast

9:00 AM

Recap of Day One by Chairperson

9:15 AM

Making the Business Case with Your Request for Proposal and Formulating Effective Partnerships to Win Contracts

Public venues, retailers and institutions are sending out requests for proposals, but how do you respond to such requests of varying complexity? Digital proposals often lack rigor and structure since the industry is so young, but there are strategies to help you put it all together coherently! Come to this session for suggestions on how to prepare proposals and how you can be part of the RFP.

• Learn the right questions to ask and address in your RFP response
• Identify what is a good business opportunity and calibrate your prospects
• Determine when you should submit a joint proposal with another vendor

Be prepared and know how to respond to a request for proposal.

David Pearce, Director Product Solutions, PRN

10:15 AM

Networking Break

Secure important new contacts and talk about current issues in building a successful digital signage business.

Panel

10:45 AM

Interactivity, Mobility and Kiosks: New Opportunities to Drive Growth for Your Business

In a world full of stimulus, retailers, advertisers and major brands are at a loss on how to grab the attention of consumers. Find out how you can take advantage of the marriage between technology and creativity that is paving way for a new level of engagement.

• Review the current technologies and applications for interactivity
• Learn best practices in adopting the technology
• Rationalize why you should invest in interactivity

Decide whether incorporating interactivity is the right strategy for your business.

Patrick Moorhead, National Manager, R&D, AMS, Avenue A Razorfish
Curt Thornton, President & CEO, Provision Interactive Technologies, Inc.
Greg Adelstein, President, iGotcha Media
Moderator: J. Joseph Finizio, Executive Director, Retail Solutions Providers Association

11:30 AM

Integrating Metrics for Successful Digital Media Networks

Leading retailers are embracing multiple forms of technology based shopper behavior measurements to optimize marketing programs and boost sales. Audience tracking, cameras that measure visual engagement and RFID basket trackers use data-driven insight to help retailers more effectively engage shoppers. After more than 170 CPG in-store digital media campaigns and 200 million retail transactions, what do we know?

• Understand how measurement enables sales optimization
• Differentiate actionable measurement versus inference measures
• Adopt leading practices in measurement

William Barbieri, Vice President, Marketing and Corporate Development, William Barbieri

12:15 PM

Networking Luncheon

1:45 PM

Cellular Based Networking—Mainstream or Minority?

A must see presentation for attendees interested in IP-based “networked” digital signage solutions. This session will highlight the business and technology value of a digital signage network using today’s broadband cellular capabilities from vendors such as VerizonWireless, Sprint, Bell Mobility, Vodafone and Vodacom. Hear the pros and cons of today’s offerings and what’s in store for the future. Included will be:

• Business advantages of networking through cellular broadband services
• Capabilities of today’s GSM and CDMA cellular-based IP Networks
• Today’s limitations of cellular networking
• Future directions—the total integration of cell phones, voice and data

Keith Kelsen, President & CEO, The MediaTile Company

2:30 PM

Managing the Strain of Your Multiple Partnerships to Reduce Competing Interests

Do you ever find yourself in that uncomfortable spot when industry partners question why you never refer any business to them when they regularly send business your way? Given the value of working with capable firms, you likely develop relationships with multiple partners, but if not managed properly, the issue of referral reciprocity can cause significant strains. Come to this session and improve your relationship management skills.

• Make the case for selecting one partner over another
• Mitigate conflict of interests between multiple partners
• Achieve diplomacy to maintain healthy working relations

Take away collaboration strategies so you can maintain a healthy working relationship with your partners.

Mike White, President, Multi-Media Solutions, Inc.

3:15 PM

Networking Break

3:30 PM

Case Study: Sports Arenas
Generating New Revenue Streams Through Digital Signage

Hear from a leader in LED screen technology on how digital signage is being used in the sports media market.

• Find out how to improve sponsor awareness
• Learn ways to increase revenue
• Understanding safety and way-finding communications

Come away from this session with a broader understanding of revenue potential and ways you can incorporate digital signage into your venue.

Ed Whitaker, Sr. Sales Manager, North America, Lighthouse Jumbovision

Case Studies

4:15 PM

Benchmarking Against European and Latin American Networks

Come to this session for a run-down of strategies in digital signage from Europe and Latin America and see how you can apply global ideas locally. Hear from a solution/service provider in Brazil who has the impartial view and privileged insights of the local and surrounding networks. Join a network operator from the Netherlands to hear about the digital landscape in Europe.

Get inspired and emulate the success of your peers from around the world.

Yuri Berezovoy, Principal, Ya Mogu, Brazil
Michiel Reinoud, Directeur, POSTV, Netherlands

5:00 PM

Conference Adjourns