 |
 |
 |
| |
Detailed
Conference Agenda |
DAY ONE:
Wednesday November 19th, 2008 |
| |
7:15 AM |
Registration Opens & Continental Breakfast |
| |
| |
8:30 AM |
Opening Comments From Chairperson |
 |
Keith Kelsen, Founder & Executive Chairman, MediaTile |
| |
| |
8:45 AM |
Opening Address: |
The Future of In-Store Media |
|
Richard Fisher, President, Worldwide, Premier Retail Networks (PRN) |
| |
| |
9:15 AM |
World’s Top Digital Signage Networks: |
Emulate Their Success!
Profitable bottom-lines and scale – join the leaders who have been strategic in their thinking and driven success to the limits. Hear how these networks climbed to the top. |
- Growth and partnership strategies
- Winning revenue/business models
- Unique market opportunities
|
Be armed with critical information so you can emulate their successes. |
|
Mike Bosman, CEO, One Digital Media (South Africa)
Tijmen Bos, Managing Partner, Librium.TV (Netherlands) |
| |
| |
10:15 AM |
Demand Forecast: |
Pinpoint Growth Areas to Build Your Business
The opportunities are ripe for the taking. Do you have a game plan in place to take your digital signage business to the next level? Hear critical information on: |
- Key trends and growth drivers
- Industry size, segmentation, and forecast
- Areas of opportunity and trends among vendors
|
Learn where skyrocketing growth is taking place and pinpoint your opportunities. |
|
Christopher Baugh, President, Northern Sky Research (NSR) |
| |
| |
11:00 AM |
Mid-Morning Networking Break |
| |
| |
11:30 AM |
Building Relationships With Integrators and Winning New Business |
As the hub-of-the-wheel, integrators are the center of influence in a digital signage deployment. Understanding what they are looking for is key to winning new business! Join this one-of-a-kind session as integrators speak out. |
- Areas for improvement
- What is working well
- Biggest mistakes being made
|
Get honest feedback to help you improve your service and win new business. |
|
Kris R. Vollrath, VP/GM, Advanced AV – ATG
Jim Huber, Director of Sales & Business Development, NOR-COM
Mike White, President, Multi-Media Solutions Inc. |
| |
| |
12:15 PM |
Healthcare Case Study |
Selecting the Right Software and Hardware to Match Your Network Objectives
You will spend thousands of dollars on a digital signage deployment! A practical understanding of the best fit is critical. Hear how a leading medical network developed from the ground up and learnt from its experience. |
- Objectives of a digital signage network and factors for success
- Key criteria for vendor selection and differentiation
- Perspective from the software and hardware supplier
|
Make an informed choice when it comes to your software and hardware suppliers. |
|
Gregg Tarquinio, Founder, MedCenterDisplay
Sanjay Manandhar, Founder & CEO, Aerva, Inc. |
| |
| |
12:45 PM |
Networking Luncheon |
| |
| |
2:00 PM |
Keynote Address: |
In-Store Media, Digital OOH and Madison Avenue |
|
Robert Brazell, CEO, InStore Broadcasting Network |
| |
| |
2:30 PM |
Case Study |
Convincing Locations and Building the Business Case for Ad-Driven Networks
Location owners need a convincing and persuasive business case as to why they ought to invest and partner on a digital signage network. Hear how one network makes it work. |
- Business model validation with real evidence
- Characteristics of a successful situation
- Templates and check lists to make your pitch
|
Source insights to help you make the case and win contracts. |
|
Stephen Nesbit, President & Chief Operating Officer, Reflect Systems, Inc. |
| |
| |
3:00 PM |
Venue Panel |
Understanding What End-Users, Venues and Public Spaces Expect from Networks, Integrators, and Hardware and Software Providers
How can you exceed expectations and win new business? Listen to your customers! Hear what decision makers are looking for when it comes to digital signage. |
- Recognize the needs of different markets
- Identify barriers to buy-in and ways to overcome them
- Hear what’s working well and what can be improved
|
Use this critical market research information to better your service offerings and win new business. |
|
Tony Barnett, A/V Specialist, VA Medical Center
Glenna Greer, Public Affairs Officer, VA Medical Center
Jerry Roberts, Director of Technology, Cincinnati Public Schools
Cal Barksdale, President, Smart City Initiative/First Response (SCIFR, Inc.) |
| |
| |
3:45 PM |
Mid-Afternoon Networking Break |
| |
| |
4:15 PM |
Top Developments of 2008: |
Leaders, New Business Won, and Predictions
As digital signage continues to charge full steam ahead, new business developments are unfolding. Keep your finger on the pulse of the industry and exploit areas of growth. |
- Who the leaders were and who won new business
- Find out about new installations planned for 2009
- Review mergers and acquisitions
|
Pinpoint industry opportunities and adjust your business strategy accordingly. |
|
Bill Yackey, Editor, Digital Signage Today |
| |
| |
4:45 PM |
Exclusive Cocktail Reception |
Be at the center of the action and rub shoulders with all the digital signage players. Bring your business cards! |
| |
| |
| |
| |
Day Two:
Thursday November 20th, 2008 |
| |
7:30 AM |
Registration Opens and Continental Breakfast |
| |
| |
8:35 AM |
Opening Comments From the Chairperson |
|
Keith Kelsen, Founder & Executive Chairman, MediaTile |
| |
| |
8:45 AM |
Keynote Address: |
Engaging the Increasingly Elusive Hispanic & Consumer: Challenges and Opportunities |
|
Marc Malovany, Managing Director - US, Hispanic and Multi-cultural & Latin America & Caribbean, ALCANCE/ Kinetic |
| |
| |
9:15 AM |
Interactive Media Panel: |
| Successfully Pitching Media Executives and Hearing Real Time Feedback From Decision Makers
In this interactive session, hear two network operators pitch to a panel of media executives who will then provide real time, real life feedback! Operators will have 15 minutes each to make the pitch on why THEIR digital signage is the right placement. Media buyers (acting as judges) will provide constructive feedback and perspectives. |
Take away critical information to make your next media planner pitch and win new business. |
|
Media Agency:
Tim Hanlon, Executive Vice President,
Ventures, Denuo
Patrick Moorhead, Director of Emerging Media, Avenue A | Razorfish
Network:
Peter Corrigan, President, Submedia & The University Network
Darren Wercinski, CEO & Co-Founder, REACH Sports Group, Inc. |
| |
| |
10:00 AM |
Measurement & Pricing: |
Quantifying and Communicating Value for Your Digital Signage Network
As the digital out-of-home industry continues to grow, best practices and standards are emerging on network measurement and pricing. Hear how the industry can continue to achieve acceptance and growth by speaking the same language. |
- Metrics available and methodologies
- Correlate metrics to pricing
- Set the rate card and justify price
|
Use the data to ensure you price your network accordingly and maximize your profit. |
|
Rob Winston, Senior Accounts Manager, Arbitron Out-of-Home
Kelly McGillivray, President & Chief Methodologist, Peoplecount |
| |
| |
10:45 AM |
Mid-Morning Networking Break |
| |
| |
11:15 AM |
Airport Case Study |
How to Build a Sustainable Network: Best Practices, Know-How and Strategies
Effective digital signage gives the audience the information they need and enhances the experience along the way. Find out how the Houston Airport System built its network to assist in the safe flow of over 50 million passengers each year. |
- Choosing digital signage in place of static
- Exploring operational conditions for digital signage displays
- Selecting the vendors for hardware and software
|
Take away insights on how you can improve way-finding and lower costs. |
|
Ulf Lueders, Manager Terminal Services Group, Public Safety and Technology Division, Houston Airport System
Mike Davis, President, Infax |
| |
| |
12:00 PM |
Future of Digital Signage |
Capitalizing on Technological Advances to Enhance the Value of Your Network
New technologies, including directional sound, RFID, interactive screens, and mobility are creating “smart” signage. Hear how new developments can maximize engagement. |
- Review current applications and what’s to come
- Rationalize the investment in technology
- Learn best practices in adopting technology
|
Stay competitive by incorporating the latest technology within your business strategy. |
|
Allan M. Olbur, Vice President, In-Store Merchandising Solutions, Inc.
More to come... |
| |
| |
12:45 PM |
Networking Luncheon |
| |
| |
2:00 PM |
Case Study |
Selecting a Niche and Building a Successful Local Network
While many networks are chasing national footprints and scale, there are great opportunities in community networks and selling to local advertisers. Hear how one network with screens in Indiana and Ohio is making it work. |
- Value proposition for local advertisers
- Convincing location owners
- Pros and cons of community focus
|
Boost your network’s revenue and maximize the value proposition to local advertisers. |
|
Derek Myers, CEO, Neoti Broadcast Network
Justin Clupper, Program & Public Relations Manager, Neoti Broadcast Network |
| |
| |
2:30 PM |
Power Panel |
Media Transport and Software Strategies:
Driving Excellence in How Your Digital Signage Network Operates
Be prepared for one of your most important investment calls. Join this session on the step-by-step decisions for selecting or switching your software and media delivery method, no matter how many sites. |
- Content creation, management and reporting capabilities
- Security and scalability
- Network connectivity and bandwidth control
|
Ensure your investment is the right one to help you lower costs and maximize quality. |
| |
| |
3:15 PM |
Mid-Afternoon Network Break |
| |
| |
3:30 PM |
Content Showcase: |
Captivating and Exciting Creative to Drive Ad Sales
As a way to foster innovation and growth in content production, the “Fourth Screen Award” was established to celebrate the most innovative and effective ads. Join this interactive session to review past winners and discuss: |
- The makings of “good” digital signage content
- Achieving results with creative content
- Understanding the ad creation process
|
Take away ideas to drive creativity and meet your objectives. |
|
Jake Lambert, Content Director, Draftfcb |
| |
| |
4:15 PM |
Fail to Plan and Plan to Fail: |
Understanding the Key Success Factors of a Digital Signage Project
A must-attend session breaking down the key factors of a digital signage deployment. As technology is no longer driving the installs, hear an industry leader share what needs to be done so your project doesn’t fail. |
- Setting objectives and creating a budget
- Managing client expectations
- Strategies to avoid costly mistakes
|
Get a clear understanding of the game so you can maximize your profit. |
|
Bill Gerba, President & CEO, WireSpring Technologies |
| |
| |
5:00 PM |
Conference Adjourns |
| |
