STRATEGY INSTITUTE | Executive Education

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Wednesday, November 18th & Thursday, November 19th, 2009 | Swissôtel Chicago | Chicago, IL

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5th annual building your digital signage business \| detailed conference agenda

7:45 am	Registration Opens & Continental Breakfast
8:30 am	Opening Comments from Chairperson Keith Kelsen, Chairman of the Board, 5th Screen
8:45 am	Keynote Address Engagement and Interaction: The Future of Advertising and the Brand Experience John Ross, President, IPG Emerging Media Lab
9:30 am	Case Study Realities, Benefits and Success Factors in Developing a Niche Network Tom Campbell, EVP, Program Management & Development, Healthy Advice Networks
10:15 am	Mid-Morning Networking Break
10:45 am	Panel Media Buyers and Planners Speak Out on Digital Out-of-Home Kim Luegers, Director of Media Innovations, MC Media (Draftfcb) Rhiannon Apple, Senior Account Executive, Moxie Interactive Matthew Olivieri, CEO, AdSemble
11:30 am	Digital Signage Advertising: New Industry Approaches and Overcoming Challenges Pierre Richer, President and COO, NEC Display Solutions Americas
12:15 pm	Networking Luncheon
1:30 pm	CASE STUDY Strategies to Develop a National Footprint and Maximize Your Network Reach Bill Myers, COO & Co-Founder, Indoor Direct
2:15 pm	Peer-to-Peer/Debate Software-as-a-Service VS Self-Hosted: Advantages, Drawbacks and Service Channel Strategies Greg Argyle, COO, GoGo Cast Sanjay Manandhar, Founder & CEO, Aerva, Inc.
3:00 pm	Mid-Afternoon Networking Break
3:15 pm	Quantifying and Demonstrating the Value of Digital Signage to Make Your Case Bryan Meszaros, Director, Strategy and Development, OpenEye Rob Winston, Senior Accounts Manager, Arbitron TV/Out-of-Home
4:00 pm	Top Developments & Highlights of 2009: Leaders, New Business Won, and Predictions Bill Collins, Principal, DecisionPoint Media Insights
4:30 pm	Evening Social Activities** – Industry Year-End Gathering
6:00 pm	Chicago Digital Signage Tour


8:00 am	Registration Opens & Continental Breakfast
8:45 am	Opening Comments from Chairperson Keith Kelsen, Chairman of the Board, 5th Screen
9:00 am	Keynote Address Digital Shopper Marketing (SM) – Putting Power in the Hands of the Shopper (and Marketers) Jason Katz, EVP, Emerging Media, Catapult Marketing
9:45 am	End-User Panel Identifying the Needs of Higher Education Clients to Meet Expectations and Win Business Tom Kunka, Coordinator of Network Systems and Operations, University of Illinois Michael Hoffberg, Associate Director, Strategic Planning & Consulting, University Information Technologies, Villanova University
10:30 am	Mid-Morning Networking Break
11:00 am	User-Generated and Localized Content: Understanding the Factors for Success Manolo Almagro, Interim CTO, Show & Tell Productions Chris Bias, Communications Consultant & LillyTV Manager, Internal Communications, Eli Lilly and Company
11:45 am	Keeping Abreast of Hardware and Technological Advancements to Remain Competitive
12:30 pm	Networking Luncheon
1:45 pm	Chasing the Ad Dollar: Challenges and Successes in Selling Digital OOH Don Berardini, SVP, Sales & Marketing, OnSite Network, Inc.
2:30 pm	Conference Adjourns

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