| 5th annual building your digital signage business | detailed conference agenda |
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| 7:45 am |
Registration Opens & Continental Breakfast |
| 8:30 am |
Opening Comments from Chairperson
 Keith Kelsen,
Chairman of the Board,
5th Screen |
| 8:45 am |
Keynote Address
Engagement and Interaction: The Future of Advertising and the Brand Experience
 John Ross,
President,
IPG Emerging Media Lab
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| 9:30 am |
Case Study
Realities, Benefits and Success Factors in Developing a Niche Network
One way to go about building a digital signage network is through targeting specific demographic groups or lifestyle activities, such as business professionals, teens, health clubs or bars. Hear how one network operator selected a niche in physician waiting and exam rooms.
 Business model for differentiation and success
Selling endemic advertising and proving effectiveness
Content, operations and technology considerations
Maximize your value proposition to advertisers and run a successful niche network.
 Tom Campbell,
EVP, Program Management & Development,
Healthy Advice Networks |
| 10:15 am |
Mid-Morning Networking Break
Interact with conference speakers and fellow attendees. Secure important new business contacts and catch up with industry peers. |
| 10:45 am |
Panel
Media Buyers and Planners Speak Out on Digital Out-of-Home
Like many emerging media channels, digital OOH has been striving for adoption by brands and agencies. As awareness, education and industry growth continues, where does the space stand? Get the scoop on:
How digital OOH compares to other digital/emerging media
Ad budget allocation in today’s economy
Ways for digital OOH to get on the buy
Hear first hand where brands and agencies stand so you can better prepare your pitch.
 Kim Luegers,
Director of Media Innovations,
MC Media (Draftfcb) |
 Matthew Olivieri,
CEO,
AdSemble |
 Rhiannon Apple,
Senior Account Executive,
Moxie Interactive |
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| 11:30 am |
Digital Signage Advertising: New Industry Approaches and Overcoming Challenges
Despite the increasing focus on message relevance, localization and dynamic ad content, digital signage advertising remains an “experimental” medium. Join the discussion on how the industry can win over media agencies and move forward.
Addressing current challenges
New approaches to digital signage advertising
Tools, metrics and platforms to facilitate ad buy
Explore how advertising will successfully grow in digital signage.
 Pierre Richer,
President and COO,
NEC Display Solutions Americas
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| 12:15 pm |
Networking Luncheon
Join the conference speakers and your peers for a relaxing luncheon. Share your thoughts on the program and exchange the latest industry news. |
| 1:30 pm |
CASE STUDY
Strategies to Develop a National Footprint and Maximize Your Network Reach
Industry consolidation has arrived for digital signage and digital OOH! The current economy has accelerated and enhanced the need for networks and companies to look beyond its current structure. Hear the story of how one network is going about its growth.
Choosing the right candidate for partnership
Mergers and acquisition VS joint venture
Challenges, benefits and realities with network growth
Source strategies to help you establish your network position and national footprint.
 Bill Myers,
COO & Co-Founder,
Indoor Direct
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| 2:15 pm |
Peer-to-Peer/Debate
Software-as-a-Service VS Self-Hosted: Advantages, Drawbacks and Service Channel Strategies
While the concept of SaaS has been around for a decade, it is still considered a relatively new model in digital signage. With software playing a critical role in network deployments, this is a hotly debated topic. A not to miss panel covering:
Understanding the characteristics, pros and cons of each model
Drivers and limiting factors for adoption
Implications to digital signage provider: business model,
Be armed with the right information and tools to help your clients decide between SaaS vs. self-hosted.
 Greg Argyle,
COO,
GoGo Cast |
 Sanjay Manandhar,
Founder & CEO,
Aerva, Inc. |
|
| 3:00 pm |
Mid-Afternoon Networking Break
Interact with conference speakers and fellow attendees. |
| 3:15 pm |
Quantifying and Demonstrating the Value of Digital Signage to Make Your Case
An on-going and always difficult issue for digital signage providers, users and buyers centers on the ROI. How can the value of a network be demonstrated? Get a refresher on how analysis and calculations are currently being done.
Ad-based networks: key data to gather and methodology
Types of research and effectiveness studies available for digital OOH
Non-ad networks: identify what to measure and ways to prove results
Take away insights to help you determine the value of your network and win new business.
 Bryan Meszaros,
Director, Strategy and Development,
OpenEye |
 Rob Winston,
Senior Accounts Manager,
Arbitron TV/Out-of-Home |
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| 4:00 pm |
Top Developments & Highlights of 2009: Leaders, New Business Won, and Predictions
Despite a challenging year for media, advertising and business all around, the digital signage industry held on for the bumpy ride. Look back at the top developments of the year and predictions for the upcoming year.
Who the leaders were and why
Mergers, acquisitions, and partnerships and implications on industry
New installations and projects expected
Pinpoint industry opportunities and adjust your business strategy accordingly.
 Bill Collins,
Principal,
DecisionPoint Media Insights
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| 4:30 pm |
  Evening Social Activities
– Industry Year-End Gathering
Network with industry leaders and stakeholders while enjoying some of the best Chicago has to offer. Start by joining fellow delegates and speakers for complimentary appetizers in the hotel lounge ** |
| 6:00 pm |
  Chicago Digital Signage Tour
After hearing and learning about the latest in building your digital signage business, it’s time to see it in action! Join us for a comprehensive onsite look at successful network deployments in the Windy City. This is your opportunity to get the scoop on the masterminds behind the projects, rationale for investment and how it all came together. Gain a greater understanding of what it takes to start, implement and manage a network. Evaluate for yourself the effectiveness of the network. |
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| 8:00 am |
Registration Opens & Continental Breakfast
|
| 8:45 am |
Opening Comments from Chairperson
Keith Kelsen,
Chairman of the Board,
5th Screen
|
| 9:00 am |
Keynote Address
Digital Shopper Marketing (SM) – Putting Power in the Hands of the Shopper (and Marketers)
Current understanding of the long-term impact of climate change on business does not reflect the range of potential risks faced by organizations with complex supply chain needs. This session presents the experience from the world’s leading aggregrator of corporate GHG emissions with a focus on climate risk in the supply chain including regulatory, physical & other related risks:
Maturity of the supply chain market
Reporting requirements
Long-term supply risks
Understanding the regulatory environment
Take away long-term approaches to examining and preparing for risks to your supply chain.
 Jason Katz,
EVP, Emerging Media,
Catapult Marketing |
| 9:45 am |
End-User Panel
Identifying the Needs of Higher Education Clients to Meet Expectations and Win Business
Colleges and universities have demonstrated great interest in the use of digital signage on campus. This is a growth area not to be missed! Hear what end-users look for from industry providers.
Understand applications required and rationale for investment
Discover what decision-makers expect from providers and RFP process
Learn how digital signage information and vendors are sourced
Use this critical market research information to better your offerings and grow your business.
 Tom Kunka,
Coordinator of Network
Systems and Operations,
University of Illinois |
 Michael Hoffberg,
Associate Director, Strategic Planning & Consulting, University Information Technologies,
Villanova University |
|
| 10:30 am |
Mid-Morning Networking Break
Enjoy a cup of coffee or tea with your peers. Discuss highlights from the year-end social plus this morning’s content. |
| 11:00 am |
User-Generated and Localized Content: Understanding the Factors for Success
While common and popular on the web, user-generated-content has not yet been widely (and successfully) implemented in digital OOH. Given content sourcing and creation can be a
major time and cost commitment, explore ways to leverage UGC.
Create a workflow to accept, vet and upload user-content
Explore the types of relevant user-generated and local content
Understand the resources and factors required for localizing content
Develop the workflow and resources to successfully implement user-generated and local content.
 Manolo Almagro,
Interim CTO,
Show & Tell Productions
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Chris Bias,
Communications Consultant & LillyTV Manager, Internal Communications,
Eli Lilly and Company |
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| 11:45 am |
Keeping Abreast of Hardware and Technological Advancements to Remain Competitive
New developments in hardware and technology can have a significant impact on your network. The effects on your cost structure, network operations and engagement factor are not to be undermined. Get the quick and dirty on where the industry is headed.
Display advancements, trends and innovations
Media transport strategies, risks and rewards
Costs, set-ups and success stories
Be informed so you understand how your business structure and offerings may be affected.
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| 12:30 pm |
Networking Luncheon
Join the conference speakers and your peers for a relaxing luncheon. Share your business strategies and goals for the new year. |
| 1:45 pm |
Chasing the Ad Dollar: Challenges and Successes in Selling Digital OOH
Ad-based networks have a tremendous challenge in getting marketers and agencies to buy into the digital OOH space. Awareness for the medium appears to be increasing, but the sales are slow coming. Join this session to explore all the things to try.
Getting the right person and presenting the right information
Identify risks and benefits of going to the brand directly
Educating clients and going beyond the pilot
Learn and compare what sales leaders can do to close the deal and get the buy.
 Don Berardini,
SVP, Sales & Marketing,
OnSite Network, Inc.
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| 2:30 pm |
Conference Adjourns |
