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1:00 PM to 4:30 PM |
Enhancing The Role Of Product Managers As The Key Players In Adherence Programs |
Product and brand managers are the vital link between pharmaceutical manufacturers and the patient and health care providers. As such, it is crucial for them to have a clear understanding of how they can positively affect adherence rates and optimize patient outcomes. |
- Facilitate communication between all stakeholders
- Deliver a clear message and build trust and patient confidence
- Enhance the lifecycle of the brand
- Develop win-win strategies for all players and increase medication adherence rates
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Helen Kalra, Director, Customized Consulting, Pangaea Group of Companies |
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