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Conference Agenda at-a-glance |
DAY ONE:
Thursday November 6th, 2008 |
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7:30 AM |
Registration Opens |
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8:15 AM |
Opening Address From The Chair |
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8:30 AM |
Opening Address |
Facing The Challenges Of Policies That Present Barriers To Adherence And To Optimizing Therapy For Patients |
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Denis Morrice, Co-Chair,
Best Medicines Coalition, Executive Director, Ontario Rheumatology Association |
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9:15 AM |
Building An Adherence Plan Into Your Clinical Trials To Improve Patient Outcomes And Long-Term Persistency |
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Dr. Brent Fox, PharmD PhD, Auburn University Harrison School of Pharmacy |
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10:00 AM |
Sponsor Exhibit Area – Networking Break |
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10:30 AM |
Patient-Centred Care: |
Empowering The Patient As A Key Player In Ensuring Adherence |
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Sugandhi Wickremarachchi, Educator, Canadian AIDS Treatment Information Exchange |
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11:15 AM |
Case Study: Teva Neuroscience Canada |
Facilitating Medication Adherence And Patient Motivation Through Comprehensive Support Programs |
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Daniel Comeau, Manager, Shared Solutions, Teva Neuroscience Canada
Francine Tremblay, Product Manager, MS Market, Teva Neuroscience Canada |
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12:00 PM |
Exhibition Area – Networking Luncheon |
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Sponsored by: |
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1:30 PM |
Special Address |
Optimizing ROI: Measuring The Impact Of Programs To Enhance Adherence And Compliance |
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Dr. Andree Bates, President, Eularis |
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2:15 PM |
Best Practices |
Developing A Sound Model For Patient Adherence In Specialty Pharmaceuticals |
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David Renwick, Director, Customized Consulting, Pangaea Group of Companies |
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3:00 PM |
Case Study: Stiefel Canada |
Innovative Strategies to Optimize Adherence |
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Liane Ferguson, Marketing Manager – Acne Brands, Steifel Canada Inc.
Jeremy Fontana, Strategist, Alterhealth |
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4:00 PM |
Conference Adjourns to Day Two |
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Day Two:
Friday November 7th, 2008 |
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7:30 AM |
Registration & Continental Breakfast |
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8:15 AM |
Recap Of Day One From The Chair |
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8:30 AM |
Direct To Patient |
| Can DTP Be An Effective Adherence Tool In Canada? |
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Ray Chepesiuk, Commissioner, Pharmaceutical Advertising Advisory Board |
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9:15 AM |
Direct To Physician |
Addressing Legal And Compliance Issues In Direct To Physician Advertising, Grants And Sponsorships To Improve Adherence Rates |
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Dr. Teresa Reguly, Associate, Torys LLP |
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10:00 AM |
Sponsor Exhibit Area – Networking Break |
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10:30 AM |
Direct To Pharmacy |
Optimizing Medication Adherence In The Pharmacy Setting: An Analysis of Successful Adherence Program |
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Wendy Nelson, President, RxCanada |
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11:15 AM |
Interactive Panel Discussion |
Determining The Best Marketing Channels To Increase Medication Adherence For Your Product Lifecycle |
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Ray Chepesiuk, Commissioner, Pharmaceutical Advertising Advisory Board
Wendy Nelson, President, RxCanada |
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12:00 PM |
Exhibition Area – Networking Luncheon |
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1:30 PM |
Patient’s Perspective |
Understanding The Patient’s Values And Motivation For Lasting Success |
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Linda Wilhelm, Member, Expert Advisory Committee, Vigilance of Health Products, Health Canada |
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2:15 PM |
Nurse’s Perspective |
Driving Patient Health And Compliance To Improve Medication Outcomes |
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Trudy Campbell, Clinic Manager, Dalhousie MS Clinic |
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3:00 PM |
Sponsor Exhibit Area – Networking Break |
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3:30 PM |
Physician’s Perspective |
Increasing Adherence Rates With Multi-Disciplinary Communication And Collaboration |
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4:15 PM |
Interactive Panel Discussion |
Streamlining The Roles Of All Stakeholders To Achieve Successful Adherence Programs
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Linda Wilhelm, Vice Chair, Canadian Arthritis Patient Alliance
Trudy Campbell, Clinic Manager, Dalhousie MS Clinic |
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5:00 PM |
Conference Adjourns |
