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Wednesday November 4th & Thursday November 5th, 2009 | Four Points by sheraton Airport |Toronto, ON

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8th annual market access Summit | Post-conference workshop
 

Workshop A: 9:00 AM to 12:00 PM
Leveraging Education, Communications and Government Relations Strategies: Advocacy, Communications and Negotiations Planning to Enhance Market Access

Planning and implementing your market access strategies in Canada requires a multidisciplinary approach combining effective communications, stakeholder relations and lobbying. This interactive workshop will help participants navigate the complex market access environment from pre-launch market preparation, through health technology assessment and successful public drug plan reimbursement. Topics will include:

Mapping key decision-makers and influencers
Role of the Common Drug Review and other HTA bodies
Communicating with key customers from patients to payers to the press
Cross-Canada differences in drug reimbursement policies
High-level strategies for product listing agreement negotiations

William Dempster,
Director of Health and Pharma
Global Public Affairs Inc.

Chuck Johnston,
Partner, Healthcare Practice Leader,
NATIONAL Public Relation
Gerry Jeffcott,
Principal,
Gerry Jeffcott Health and Pharmaceutical Policy Consulting
 
     
Register for our limited spaces by calling 1-866-298-9343 or emailing registrations@strategyinstitute.com today.
 
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