STRATEGY INSTITUTE | Executive Education

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Wednesday November 4th & Thursday November 5th, 2009 | Four Points by sheraton Airport |Toronto, ON

Conference Overview:

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Agenda at a Glance

Detailed Agenda

Post-Conference Workshop

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8th Annual market access Summit \| conference agenda at-a-glance

8:15 am	Registration & Sponsor Exhibits Open – Continental Breakfast
9:00 am	Opening Address From Day One Chair Tania MacLeod, President, Pharmaceutical Health Policy & Market Access Strategy, Market Access Solutions; Past-President, Canadian Association for Healthcare Reimbursement
9:15 am	Key note adress : PMPRB Update Review of the Patented Medicine Prices Review Board’s Excessive Pricing Guidelines – and how they will affect the industry Barbara Ouellet, Executive Director, Patented Medicine Prices Review Board
10:00 am	Sponsor Exhibit Area – Networking Break
10:30 am	Panel Discussion Understanding the Judicial and Practical Implications of PMPRB Developments and What It Means To the Industry Jeffrey Graham, Partner, Borden Ladner Gervais Joan McCormick, Principal Consultant Brogan Inc. Doug Worndl, Partner, Borden Ladner Gervais Claudia Neuber, Sr. Pricing Manager, AstraZeneca Moderator: Dimitris Polygenis, VP, McKesson Specialty, McKesson Canada
11:15 am	Common Drug Review Policy Update: Changes, Progress and Recommendations Karen Lee, Manager, Health Economics, Canadian Agency for Drugs and Technologies in Health
12:00 pm	Exhibition Area – Networking Luncheon
1:30 pm	The Impact of Financial Assistance Programs for Patients and the Pharmaceutical Industry Martin Esterhammer, President, Shoppers Drug Mart Specialty Health Network
2:15 pm	Optimizing Market Access over a Product’s Lifecycle from the Start: Charting a Strategic Launch Strategy Kevin West, Vice President, Operations, Specialty Services, Innomar Strategies, Inc.
3:00 pm	Sponsor Exhibit Area – Networking Break
3:30 pm	Global Pricing and Reimbursement Trends: Comparing Canadian, European and US Pricing, Reimbursement and HTA Environments Neil Palmer, Vice President, Pricing and Reimbursement, RTI Health Solutions
4:15 pm	Case Study: Province of Alberta Keeping Up with the Evolution of the Alberta Healthcare Delivery System Laura Fitzgerald, Principal Consultant, In Initiative Inc. Chad Mitchell, Procurement & Contracts Manager, Pharmacy Services, Alberta Health Services
5:00 pm	Conference Adjourns to Day Two
	Evening Social Activities Network with industry leaders and stakeholders while enjoying some of the best Toronto has to offer. Start by joining fellow delegates and speakers for complimentary appetizers in the hotel lounge **


8:00 am	Registration & Sponsor Exhibits Open – Continental Breakfast
8:45 am	Opening Address From Day Two Chair Suzanne Lepage, Private Health Plan Strategist
9:00 am	Assessing the Private Payers Environment, Partnerships and Future Challenges Suzanne Lepage, Private Health Plan Strategist
9:45 am	Panel Discussion Private Market Agreements in the Canadian Market: Challenges and Opportunities Lisa Callaghan, AVP, Market Development, SunLife Financial Ron Hoskins Assistant Vice President, Group Strategy and Research Manulife Financial Vic Medland, President, Group Insurance Services, Ontario Teachers Insurance Plan Mike Moriarty, Principal Consultant, In Initiative Inc. Bessie Wang, Director, Professional Services, Health Benefits Management Team, TELUS Health Solutions Moderator: Kevin West, Vice President, Operations, Specialty Services, Innomar Strategies, Inc.
10:30 am	Sponsor Exhibit Area – Networking Break
11:00 am	Employers’ Panel Employers’ Perspective to Health Benefit Plans and How the Pharmaceutical Industry Can Work With Them Will Wilson, Director, Benefits and Compensation, Wal-Mart Laura Mensch, Senior Vice President, Health and Benefits Practice, Aon Consulting Hugh Paton, Past Senior Benefits Consultant, Bell Aliant Regional Communications Moderator: Tim Clarke, Benefits Practice Leader, Hewitt Associates
12:00 pm	Exhibition Area – Networking Luncheon
1:30 pm	Case Study: Province of Manitoba Innovations in Market Access: Challenges and Successes of Utilization Management Agreements Olaf Koester, Director, Drug Management Policy Unit, Manitoba Health
2:15 pm	Health Economics: Evaluation of Cost-Effectiveness Thresholds and Signals for Market Access Innovation John Vernon, Department of Health Policy & Management, University of North Carolina at Chapel Hill
3:00 pm	Sponsor Exhibit Area – Networking Break
3:30 pm	Thresholds in Canada: Debunking Pharmacoeconomic Myths and Making Sense Of Outliers Betsy Miller, Partner, Axia Research
4:15 pm	Fulfilling the Commitment to Patients: Leveraging Advocacy to Facilitate Market Access Aaron Levo, Manager of Public Issues, Canadian Cancer Society
5:00 pm	Conference Adjourns
Post-Conference Workshop: Friday, Nov.6, 2009 \| 9:00am ~ 12:00pm Leveraging Education, Communications and Government Relations Strategies: Advocacy, Communications and Negotiations Planning to Enhance Market Access... see detail >>

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