Economic slowdown? Not in digital out-of-home!
Funding continues to flow and deals are being finalized.
The industry is charging full steam ahead:
- Entry by traditional media companies: CBS Outernet & NBC Everywhere
- 28 OOH transactions in 2007 worth $1.3 billion in deal value
- More than $100 million of PE deals in first five months of 2008
- Clear Channel $17.9 billion leveraged buyout
- 10–15x EBITDA for OOH media public company with scale
- Combined market cap of $10 billion for three Chinese companies on NASDAQ
- $9.4 billion forecasted for OOH advertising by 2010
- Aggressive digital deployments by Lamar, JCDecaux and Clear Channel
- $20–$30 million shift expected from TV into cinema advertising
- Mobile as interactive bridge for consumer engagement
- Accelerated global growth: India, China & Middle East
- Three more IPOs on NASDAQ from China expected
- MediaPost introduces dedicated publication on digital OOH
- Wall Street Journal declares “screen wars” one of five ’08 trends
Get the tools to:
- Understand the profitable business model for digital OOH
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- Create exclusive business connections unavailable elsewhere
- Source insights from respected analysts on opportunities and risks
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Hear from CEOs, VCs, Wall Street analysts, and the insiders who will share their years of experience with you. A roster of the industry elite has been brought together for your learning and networking benefit including... |
