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Detailed Conference Agenda |
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 7:45 AM Registration Opens & Continental Breakfast |
8:30 AM Opening Comments from Chairperson
 Stephen Nesbit,
President & Chief Operating Officer,
Reflect Systems, Inc. |
8:45 AM Keynote Address
Seizing the Opportunity for Growth, Expansion and Market Leadership
 Andy Querin,
President & Chief Operating Officer - Canada,
ZOOM Media
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9:30 AM Industry Overview:
Opportunities, Segmentation and Demand Forecast
Make your investment decisions count and learn where the best opportunities are for you. The industry is growing and changing. Get the big picture perspective of where it stands.
• Trends and growth drivers
• Industry leaders, size and forecasts
• Competitive landscape and segmentation
Pinpoint your investment opportunities based on insightful and current data.
 Patrick Quinn,
President & CEO,
PQ Media |
10:15 AM Mid-Morning Networking Break
Interact with conference speakers and fellow attendees. |
10:45 AM Wall Street’s Perspective:
Analysis and Predictions for OOH Media, Digital Signage and Billboards
Without a doubt, activities for publicly listed outdoor and media companies have slowed or come to a halt. Do a pulse check with leading analysts and hear what the future holds.
 Concerns and challenges given current economy
Analysis of current public companies
Predictions for industry
Take away insights for your next investment.
 Marci Ryvicker,
VP, Equity Research,
Wachovia Capital Markets |
 James Marsh,
Managing Director, Senior Research Analyst,
Piper Jaffray |
 Jason Helfstein,
Executive Director, Media & Internet Equity Research,
Oppenheimer & Co. |
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11:30 AM Speed Networking Session
Tables with quick five-minute rotations will be set up to help you break the ice and meet your potential business partner. Bring your business cards, make the right
impression and continue your interaction at lunch if the fit is right!
Investors: Find the “diamond in the rough”
DS companies: Raise money to take your company to the
next level
Intermediaries: Connect with industry players who need your
advice
Be at the center of action and lay the seeds for strategic alliances. |
12:00 PM Networking Luncheon
Join the conference speakers and your peers for a relaxing luncheon. |
1:15 PM Case Study
Merger and Consolidation: The Realities and Benefits of Creating a National Footprint
In October 2008, Fuelcast, an at-the-pump digital network, merged with Bhootan, a digital OOH company in the retail sector. Leaders of both organizations continue to maintain presence in the rebranded network, Outcast. Hear the experience to date.
Benefits and realities of the merger
Aligning sales and growth strategies
Restructuring operations and processes
Hear the realities and benefits of merging and consolidating network operations.
 Matthew Stoudt,
CEO,
Outcast |
2:00 PM Advertising Panel
Insights on Content, Creative, Media Planning and
Buying
Detectable optimism abounds for digital OOH as the medium increasingly gets advertiser’s approval and buy. Hear from trailblazing media leaders on adoption.
Creative and content: success and challenges
Integrating digital OOH with other media
Technologies and tools for innovation
Find out where digital OOH advertising stands today and how it will move forward.
 Jeff Bell,
Chairman,
DOmedia |
 Alan Schulman,
Chairman, Chief Creative Officer,
UDIG>The Digital Innovations Group |
 Daina Middleton,
SVP, Director Sunao,
Moxie Interactive
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 Stuart Jacob,
President, Programming & Creative Services,
CBS Outernet |
Moderator: Denise MacDonell, Director & General Manager, Harris Corporation |
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3:00 PM Mid-Afternoon Networking Break
Interact with conference speakers and fellow attendees. |
3:15 PM OOH Metrics: What’s Being Measured, How and What It Means
A key issue in the digital OOH industry, particularly for ad-base networks, is that of audience tracking and measurement. Get the overview on what counts.
Initiatives and updates
Market response and acceptance
Buy-in and compliance
Understand better how audience measurement efforts can affect business decisions.
 Suzanne Laforgia,
President,
OVAB |
Chris Peck,
Senior Account Manager,
Arbitron Out-of-Home |
 Dominick Porco,
Chairman & CEO,
Adspace Networks |
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4:00 PM Positioning Your Company for Better Valuation
With the recent financial downturn, valuations have also taken a hit. What can start-ups and growing companies in digital signage do to better position their value?
Value drivers
• Key success factors
• Comparable market multiples vs. discounted cash flows
Consider the context, economic climate and market conditions to best position your company.
 Ken Sonenclar,
Managing Director,
DeSilva+Phillips |
| 4:45 PM Conference Adjourns |
5:00 PM Evening Social Activities
Keep the networking going with industry leaders and stakeholders. Join us for complimentary appetizers.** |
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| 8:00 AM Registration and Continental Breakfast |
8:45 AM Opening Comments from Chairperson
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9:00 AM Keynote Address:
The Role of Integrated Marketing in Converting Consumer Awareness to Purchase
 Beth Ann Kaminkow,
President & COO,
TracyLocke |
9:45 AM Venture Capital/Private Equity Panel
The number of OOH deals continues to increase steadily. In 2008, there were 13 capital raised transactions reported compared to eight in the past year. Join this session of trailblazing investors who have reviewed and/or invested in the space.
Investment concerns past and present
Funding availability and how much
What’s being funded, scope of investment and why
Hear what it takes to win over investors and raise funds successfully.
 Paul Straub,
Principal,
Claremont Creek Ventures |
 Tom Blaisdell,
General Partner,
DCM |
 Duane McKnight,
Senior Partner,
Syncom Venture Partners |
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10:45 AM Mid-Morning Networking Break
Interact with conference speakers and fellow attendees. |
11:15 AM CEO/Founders Roundtable on Fundraising
It is a challenge to raise funds to start or grow your business! Join this panel of seasoned executives who have gone through the process and succeeded. Benefit from their learning curve.
War stories, lessons learned and tips
How it was done; what to do differently now
Mentors, partners and factors for success
An industry line-up of executives sharing information unavailable elsewhere.
 John McMenamin,
CEO,
Ripple TV |
 Lon Otremba,
CEO,
Access 360 Media |
 Ajay Chowdhury
CEO,
EnQii Group |
 Moderator:
Keith Kelsen, Chairman,
MediaTile |
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12:00 PM Deals Done, Multiples Paid and Mergers & Acquisitions
While acquisition activity was down in 2008 compared to the year past, the industry is far from a standstill. Deals continue to be done and footprints are being made. Hear information that will put you at the leading edge.
Multiples being paid
Valuation outcomes
Areas of traction
Learn where you stand in a changing landscape, and where opportunities lie.
 Kevin Covert,
President,
Covert&Company
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12:45 PM Networking Luncheon
Join the conference speakers and your peers for a relaxing luncheon. |
2:00 PM European Outlook:
Global Financing and Network Strategies
Opportunities in outdoor media and digital networks have also been recognized elsewhere. Hear from a company successfully listed on the AIM (UK) and learn from its experience. Plus get the latest scoop on the activities in digital OOH in Europe.
Local market trends
Growth drivers and opportunities
Business models for success
Determine where the next big deals are and plan accordingly.
 Ana C. Stewart,
Chief Executive Officer,
i-design Group Ltd. (UK) |
 Etienne Reignoux,
Chief Development Officer,
Neo Media Group |
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3:00 PM Business Models:
Past, Current and Future: Learning from the Past and Progressing for Success
One way money is made in the industry is via the ad-based model…and this is not without its challenges. Join this session to review how the model has grown and evolved. Also hear how in-store networks can generate revenue beyond non-endemic ads.
Ad-based model cost structures and partnerships
Opportunities for endemic advertising, in-store sales lift, sponsorship and more
What’s working, what’s not and factors for success
Get knowledge to help you determine the potential of an investment, buyout or sale of a network.
Chris Phillips,
Manager, Media Production,
Meetings & Media Production,
Target |
 Rob Gorrie,
President & Founder,
Adcentricity |
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4:00 PM Mid-Afternoon Networking Break
Interact with conference speakers and fellow attendees. |
4:15 PM Emerging Developments and Opportunities in Retail Media
In-store media continues to grow and make headway with digital opportunities. Improved integration with mobile, kiosks, facial recognition, and advanced tracking and measurement tools make the space attractive for marketers and investors.
Drivers for the market and new developments
Technology adoption and current/future projects
Implications on valuations and ROI
Get information and expert insights on investment opportunities in retail media.
 Laura Davis-Taylor,
Founder and Principal,
Retail Media Consulting |
| 5:00 PM Conference Adjourns |
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