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Conference Agenda at-a-Glance |
DAY ONE:
Tuesday, September 9th, 2008 |
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7:45 AM |
Registration & Continental Breakfast |
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8:30 AM |
Opening Comments From the Chair |
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Kip Knight, VP of Marketing, eBay (formerly) |
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8:45 AM |
Power Panel: |
Media Leader’s Insights for Digital OOH Media |
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Tim Hanlon, EVP, Ventures, Denuo
Alan Schulman, SVP, Executive Creative Director, imc2
Dave Penski, EVP, Executive Group Director OOH, ZenithOptimedia
MODERATOR: Mark French, General Manager & Senior Vice President, NBC Everywhere |
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9:45 AM  |
Maximizing Branding and Lead Generation With the Elusive 18–34 Demographic Through Music and Interactivity |
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Ron Greenberg, Chief Marketing Officer & SVP of Digital Media, TouchTunes
Stephen Randall, CEO, LocaModa |
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10:30 AM |
Mid-Morning Networking Break |
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11:00 AM |
Advertisers Panel:
Sprint, ABSOLUT Vodka & TRAVEL + LEISURE GOLF |
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John Marson, Senior Manager, Media Planning, Kraft Foods |
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11:45 AM |
Panel: |
Recognizing What Budget Digital Out-of-Home Media Is Now Coming From |
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Danny Kaplan, Group Media Director, Universal McCann
Doug Fierro, President & CEO, Global Outdoor Services
Steve Kerho, Vice President of Analytics, Media and Marketing Optimization, Organic
Robert Davidman, Chairman & CEO, Earthquake Media
MODERATOR: Lon Otremba, CEO, Access 360 Media |
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12:30 PM |
Networking Luncheon |
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2:00 PM |
Audience Measurement & Research Panel: |
Examining Viewership and Proof of Performance Technology for Out-of-Home Ads to Increase Accountability |
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Rob Winston, Senior Accounts Manager, Arbitron Out-of-Home
Suzanne Alecia, President, OVAB
More to come… |
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2:45 PM |
Pricing Panel: |
Exploring the Rate Card for Digital OOH Media to Maximize Return-on-Investment |
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Christina Radigan, Associate Director of Marketing & Communications, Outdoor Media Group
Kip Knight, VP of Marketing, eBay (formerly)
Stephen Faso, VP, Director of New Media, Outdoor Services
MODERATOR: Jeff Dickey, Founder, Business Development, Seesaw Networks |
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3:30 PM |
Mid-Afternoon Networking Break |
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3:45 PM |
Panel: |
Cellular Digital Signage – The New Weapon for Brands in Retail |
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Keith Kelsen, CEO, The MediaTile Company
More to come… |
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4:30 PM |
Content: |
Pre-Purposing Creative Assets for Digital OOH Media to Maximize Impact and Efficiency |
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Pat Hellberg, Director of Nike’s Brand Content Studios (formerly)
Mitch Oscar, EVP, Director, CaratDigital
Marcos Terenzio, Creative Director, Alchemy International |
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5:30 PM |
Cocktail Reception |
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Day Two:
Wednesday, September 10th, 2008 |
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7:45 AM |
Registration & Continental Breakfast |
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8:30 AM |
Opening Comments from the Chair |
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8:45 AM |
| Assessing Growth, Scalability and Inventory for DOOH Advertising Networks |
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Patrick Quinn, CEO/President, PQ Media |
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9:30 AM |
Case Study: Volkswagen/ABC Times Square Studios |
Outdoor 2.0: Using Mobile Communications to Maximize Consumer Engagement |
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Phil Lenger, CEO, Show & Tell Productions
Jan Chaloner, VP, Network Print, ABC
Richard Paris, Director Operations, ABC SuperSign |
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10:15 AM |
Mid-Morning Networking Break |
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10:45 AM |
| Engaging Mobile Consumers Through Comprehensive Outdoor Media Forms |
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Lou Giacalone Jr. Senior Vice President, Titan Digital Worldwide |
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11:30 AM |
In-Store Panel: |
Sourcing Shopper Marketing Strategies to Deliver Enhanced Brand Equity, Engagement and Sales Lift |
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Paul Flanigan, Producer, In-Store Network, Best Buy
John Paulson, President of G2 Interactive
Kevin Purcer, Associate Director of Interactive Services, Erwin-Penland |
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12:15 PM |
Networking Luncheon |
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1:45 PM |
Proximity Marketing: |
Delivering Targeted Content at Targeted Locations for Relevancy and Engagement |
Laura Davis-Taylor, Founder & Principal, Retail Media Consulting on behalf of LevelVision LLC |
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2:30 PM |
Integrated Marketing Panel: |
Incorporating Traditional and Extending Digital Campaigns Outdoors to Increase Consumer Touch Points |
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Jack Sullivan, SVP/Out-of-Home Activation Director, Starcom USA
Michael Collins, President, Kinetic Mobile
MJ Keehn, Media Director, Cole & Weber United
MODERATOR: Patrick Moorhead, Director of Emerging Media,Avenue A | Razorfish |
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3:15 PM |
Mid-Afternoon Break |
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3:30 PM |
Panel: |
Leveraging Technology to Create a Memorable and Measurable Campaign |
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Marty Cooke, Partner, Chief Creative Officer, SS+K
Catherine Captain, VP of Marketing, msnbc.com
Rocky Gunderson, Founder, Vice President Marketing & Network Development, SeeSaw Networks |
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4:15 PM |
Conference Adjourns |
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