| We
all know about the shift of power to the consumer….and brand
activation using digital out-of-home media is about being customer centric,
media neutral and delivering groundbreaking, measurable, bold campaigns.
Is your objective and marketing passion to…
- Seriously innovate how you build your brand?
- Drive your advertising ROI and ROO in a major way?
- Measure in real-time the impact of your campaign?
- Be ahead of the curve rather than behind it?
- Increase the number of relevant customer touch points?
- Generate major buzz in your next campaign?
- Be more business savvy and strategic in your media mix?
- Execute more effective multi-channel integrated plans?
- Re-evaluate the best way to connect with customers?
If so, then get ready to learn about
the most innovative, exciting and creative brand media strategies.
The best and the brightest are migrating to this
media…
Marketers are leveraging digital media in the outdoor environment in
wildly creative ways to build brands, drive sales lift, better target
customers, and measure results in real-time, and to make a much more cost-effective
media investment.
Take back and implement immediately NINE new strategies
to make new, relevant connections with customers by learning how to…
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Execute groundbreaking customer experiential campaigns
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Deliver brand messages at fmot
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Generate buzz with breakout, creative
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Connect with the elusive 18 to 24s
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Support local sales in the rollout of new products with ease
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Offer targeted and innovative day-part and geo-segmented demonstrations
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Make business savvy media investments
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Multiply your relevant customers’ media touch points
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Execute more effective multi-channel integrated plans
Nike iD, Dove Real Beauty, Share Your Secret,
Absolut Vodka, Lexus Holograph campaigns; they are all are examples of
the emergence of mobile “outdoor interactive.”
Outdoor advertising is evolving to a world of two-way advertising providing
measurable engagement and buzz-worthy campaigns. Proximity marketing involving
cell phones, digital billboards, Bluetooth, RFID, and SMS are suddenly
making one of the oldest medias the industry’s most fashionable.
Hear how this new media involving mobile media is providing a closed
loop system for marketers to evaluate the effectiveness of marketing efforts
in real-time. Take away leading case studies and expert knowledge for
your next campaign.
Uncover strategies to reach consumers where 70%
of final purchase decisions are made…
Research shows that 70% of final retail purchase decisions are made in-store,
at the time of sale. In-store media has gone from being tactical to strategic;
from an art to a science. Hear leading experts share their tactics on
how to drive sales lift and brand equity…simultaneously!
Calling all media agencies…will you deliver
bigger ideas or become extinct by having the same plan as last year?
Your clients are counting on your leadership, creativity, and strategic
insight to deliver on media plans that are creating results in a new world
of advertising. With your new role being more like a “marketer,”
will you step up to the plate and add value or will you become extinct
by delivering the same plan as last year? Attend this event and learn
the latest strategies your clients are looking for you to deliver with
confidence, agility and ingenuity.
FIRST TIME Exclusive
Cocktail Reception
UP-FRONTS for Digital Out-of-Home Media in 2008: Sourcing value and opportunity
with your advertising investments
For the first time, experience the Up-Fronts for the Digital OOH Media
Network Industry. Meet directly with the networks that can deliver cost-effective
customer engagement media strategies! Find out how to reach and make relevant
connections with elusive psychographic and demographic clusters. Source
your first mover competitive advantage over your competition and connect
with the media vehicles that will move your marketing objectives forward.
Register today – space is limited and sure
to sell out
Don’t miss your chance to participate in these critical discussions
and to network with the leaders in this rapidly expanding field. Register
today by calling 1-866-298-9343 or emailing registrations@strategyinstitute.com. |
