Hear from these Industry Leaders: |
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Michael Kilgore
VP Marketing & Patron Experiences
Tampa Bay Performing Arts Center |
Jorge Palafox
Digital Signage Coordinator
SAIT Polytechnic |
Bud O’Connor
Director of Engineering
Newseum |
Patricia Mitrano
Director of Visual Communications
Newark Beth Israel Medical Center |
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Detailed Conference Agenda |
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DAY ONE
Tuesday, June 16th, 2009 |
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| 7:45 AM Registration Opens & Continental Breakfast |
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| 8:30 AM Opening Comments From Chairperson |
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Brad Gleeson,
Managing Partner,
TargetPath |
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| 8:45 AM Emergency Alerts and Notifications:
Integrating Digital Signage as Part of the Overall
Response Program |
A network of screens with real-time data feed capabilities can be a powerful link for instant mass communication in times of urgency. Hear how organizations are leveraging technology to reach people immediately.
 Complement mobile, email, RSS alerts, PA, and more
Override existing screen content and chain of command
Explore types of messaging for display
Learn how digital signage can help minimize harm with effective and immediate delivery of key information during emergencies. |
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Glen Kelley,
Audio-Visual Supervisor,
The University of Texas at El Paso |
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Chad Gillenwater,
Vice Chairman,
AVI-SPL |
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9:30 AM End-User Panel
Managing Digital Signage Deployment and Execution Roadblocks to Save Time and Money |
No matter the stage, scale and scope of your digital signage project, you want to be prepared for what’s ahead. Join this panel of end-users who will share their experience, with plenty of time for feedback and discussion with the audience.
Identify the needs of different facilities and users
Be aware of common challenges and ways to overcome them
Understand the things that make a difference
Use this information to better plan for and manage challenges that come your way. |
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Ryan Vangoey,
Sr. Project Manager for Visual Communications,
Lockheed Martin Aeronautics |
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Steen Mertz,
CTS, Technology Manager Communications
Jyske Bank (Denmark) |
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Danny Johnson, CTS,
Computer Specialist,
Central Florida Community College |
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| 10:15 AM Mid-Morning Networking Break |
| Interact with conference speakers and fellow attendees. Secure important new contacts and talk about the latest in digital signage. |
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10:45 AM Case Study
“Mommy, that building is singing” AKA The Play’s the Thing (But It’s Not the Only Thing) |
Everything affects your customers’ experiences at your venue. Discover how one performing arts center integrated sound and video into customized programs, all run from a small Marketing office.
Segment your programming by show type
Influence audience enjoyment and expectations
Welcome guests, market future shows, and recognize sponsors, volunteers and
donors
Take away insights on how digital signage can add value to your organization and space.
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Michael Kilgore,
VP of Marketing and Customer Experiences,
Tampa Bay Performing Arts Center |
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11:30 AM Case Study
Corporate Communications: Planning and Building an Approach to Maximize a Successful Network |
No matter the size of your digital signage network, a sound content and technology strategy is required for manageability and sustainability. Hear how one leading LAW FIRM started and how it will grow its existing network regionally and nationally.
Addressing the challenges and opportunities
Integrating displays and managing multiple play lists
Understanding the technical, human and financial resources required
Take away insights so you can start and grow your network in a structured way.
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Luke Scott,
Technical Support Specialist,
Taft Stettinius & Hollister LLP |
Jim Huber,
GM/Director Sales & Business Development,
NOR-COM |
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| 12:15 PM Networking Luncheon |
| Sit down with the conference speakers and your peers for a relaxing luncheon. This is your opportunity to make new connections and discuss the ideas presented in the morning. |
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| 1:30 PM Software Options: A Framework for Selection to Ensure Interoperability, Fit and Success |
At the core of the digital signage project is the software platform, responsible for content creation and management, scheduling, data integration, and more. It’s a complicated area to navigate but this session can help act as your compass.
Learn how to determine your needs and resources for best fit
Explore security, scalability and digital rights management
Discuss implications of Software-as-Service (SaaS)
Make an informed choice when it comes to your software investment. |
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Andrew Starks,
Co-Founder,
Tightrope Media Systems |
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Sanjay Manandhar,
Founder & CEO,
Aerva Inc. |
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Sean Matthews,
President,
Visix Inc. |
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2:15 PM Transit Case Study
The Benefits and Realities with Digital Signage in a Transit Environment |
Transit authorities can greatly enhance the commuter experience through displays on platforms and in terminals. In addition, the screens offer new revenue streams via ad sales. Hear from an industry veteran who works with ferry authorities in NY and NJ.
Realities and opportunities with implementing a transit network
Models and partners for project and ad-sales success
Content sourcing and programming strategies
Gain insights on how digital transit networks can be a success. |
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David Defelici,
Partner,
Affinity Group Media |
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| 3:00 PM Mid-Afternoon Networking Break |
| Take advantage of the face-to-face opportunity with leaders in digital signage deployment. Ask your questions and seek advice from those with real-world experience. |
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| 3:30 PM Content Strategy and Design for Digital
Signage: The Do’s and Don’ts |
A well thought out content strategy is a critical component of a digital signage solution. Just the same, the quality of the content can make or break the network. A must attend session that will allow you to:
Align your business objectives with your content strategy
View template samples and see what works well vs what doesn’t
Get an overview on design and color theory rules
Take away practical tips to help ensure your digital signage is worth
looking at.
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Patricia Mitrano,
Director of Visual Communications,
Newark Beth Israel Medical |
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Dos Dosanjh,
Customer Solution Manager,
Digital Media System,
Cisco |
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4:15 PM Case Study
Measuring the Effectiveness of Your Digital Signage Network to Influence Behavior and Drive Action |
A digital signage network can be a key component to internal and external communications. Find out how a higher education institution built a successful system that influences behavior, and how it is tracking its growth progress.
Goals and applications for digital signage network
Effectiveness study through survey questionnaire and results tally
Managing growth and future applications
Identify ways for your organization to measure and demonstrate the value of digital signage.
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Jorge Palafox,
Digital Signage Coordinator,
SAIT Polytechnic (Calgary, Canada) |
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| 5:00 PM Conference Adjourns to Day Two |
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5:30 PM InfoComm Opening Reception
Enjoy music, hors d'oeuvres and cocktails while meeting new colleagues and catching up with old friends at InfoComm's most legendary networking event. You won’t want to miss it!
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DAY TWO
Wednesday, June 17th, 2009 |
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| 8:00 AM Continental Breakfast |
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8:30 AM Day One Recap by Chairperson
Bill Collins,
Principal,
DecisionPoint Media Insights |
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8:45 AM Case Studies
Museum & Exhibit Centers: Success Factors and Best Practices to Make Your Network a Success |
Combining culture, education and entertainment, facilities such as museums, art galleries and science centers have unique communications needs. Hear how two leading organizations make their networks a success.
Objectives for displays and specific requirements
Getting buy-in and assigning responsibilities
Tips and best practices for success
Use this information to better plan for and manage challenges that come your way. |
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Bud O’Connor,
Director of Engineering,
Newseum |
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Amit Dongerdive,
Chief Architect Information Technology,
Georgia Aquarium |
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9:30 AM Connectivity Case Studies:
From Deployment to Running a Network: The Total Cost of Ownership |
Will your existing network be able to support your digital signage needs? From satellite, cable, WiFi, stand-alone, and more, hear examples on how organizations make the link and stay connected.
Factor in your vertical and network set-ups for the best fit
Explore network operations, maintenance and security issues
Understand the costs for running a digital signage network
Get the down and dirty truth on deploying and running networks so you can manage your costs better.
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Keith Kelsen,
Executive Chairman,
MediaTile |
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Matt Nelson,
CEO & President,
AvaLan Wireless Systems |
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| More to come... |
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| 10:15 AM Mid-Morning Networking Break |
| Enjoy a cup of coffee or tea and interact with the speakers and fellow attendees. Share your experiences and expertise on digital signage. |
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| 10:45 AM Standardizing and Unifying Your Disparate Digital Signage Systems to Better Maximize Their Value |
A digital signage project can originate out of one building or department then quickly spread to others. Eventually, a smattering of displays and solutions co-exist, with no standardization across locations. Hear how one organization is tackling this challenge.
Description of current set-up and future roll out plans
Process and steps to architect a consistent network
Challenges with unifying disparate systems
Take away insights to help you bring together your myriad of digital signage systems.
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Josh Blazer, AVP,
Regional Director of IT,
EDMC/Art Institutes |
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Jim Freyburger, VP,
Regional Director of IT,
EDMC/South University |
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| 11:30 AM Hardware Analysis: Making an Informed
Investment for Your Location |
Choosing the right displays for your digital signage project should not be taken lightly, as it can be a considerable investment. Join this panel and achieve a practical understanding of the best displays based on your needs.
Display types, capabilities and specs
Growth and trend of displays
Extra large displays, interactivity and touch screens
Take away knowledge to make your next investment decision the right one. |
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Todd Fender
Director of Global Product Marketing
Canvys - Visual Technology Solutions |
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| 12:15 PM Networking Luncheon |
| Compare notes with your colleagues over a relaxing luncheon. Take advantage of the intimate setting and make new connections with those involved in digital signage. |
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1:30 PM Peer-to-Peer Exchange Forum
Identifying Digital Signage Network Champions and Owners |
For a digital signage project to move ahead, considerable inter-departmental buy-in, time and commitment is required. Share your experience and thoughts on the role of the internal “champion” as well as who does or should ultimately “own” the DS system. One person from each table will be nominated to share the findings with the rest of the delegates.
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| 2:15 PM Request for Proposal: Formulating the RFP for the Best Results |
Given the available products and services on the market for digital signage, how do you coherently put together a request for proposal to meet your needs? Come to this session for suggestions on how to prepare and respond.
Learn the right questions to ask and address
Identify your objectives and budgets
Compare and contrast bid structures
Be concise and smart about your RFP so you end up with the right solutions providers for you. |
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William Brewster,
Chief Technology Officer,
Inter Technologies Corp. |
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Jim Huber,
GM/Director Sales & Business Development,
NOR-COM |
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| 3:00 PM Conference Adjourns |
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16th & 17th, 2009 at Orange County Convention Center, Orlando, FL
