Conference Agenda at-a-glance |
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DAY ONE Tuesday, May 12th, 2009 |
| 8:00 AM Registration & Continental Breakfast |
8:45 AM Opening Comments From The Chair
Keith Kelsen, Executive Chairman, MediaTile; Chair, “Content Best Practices Committee”, Digital Signage Association |
| 9:00 AM Creative Leaders Panel |
From The Bedroom To The Streets… Storytelling
Via Place-Based Media
Will McGinness, Creative Director & Associate Partner,
Goodby, Silverstein & Partners
Conor Brady, SVP, Chief Creative Officer, Organic
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9:45 AM Defining The Content Strategy Of Your Network To Grab Attention, And Keep It
Lon Otremba, CEO, Access 360 Media |
| 10:30 AM Mid-morning Networking Break |
11:00 AM Feeding The Beast: Sourcing Quality Content To Support And Enhance Your Programming
Brian Hirsh, President, Retail Entertainment Design |
| 11:45 AM Views From Europe |
Content Showcase And Best Practices From Across The Atlantic
Peter Müller-Brühl, Business Development Leader, Fischer Appelt, TV Media |
| 12:30 PM Networking Luncheon |
| 1:45 PM Production Houses |
Identifying New Content Partnerships To Add Value To Digital Signage Networks
Steve Bumstead, Founder & President, PixelFire Productions |
| 2:30 PM Hands On Part 1 |
Thinking And Working Through The Content Development Process To Improve Effectiveness
Moderator: Keith Kelsen, Executive Chairman, MediaTile; Chair, “Content Best Practices Committee”, Digital Signage Association
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| 3:15 PM Mid-Afternoon Networking Break |
| 3:30 PM Hands On part 2 |
Continue Group Discussions from Part 1 and present conclusions to audience
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4:15 PM Content Showcase: Fostering Innovation And Growth In Content Production
Kent Hodder, CEO & Creative Director, Met|Hodder |
5:00 PM Evening Social Activities...**
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DAY TWO Wednesday, May 13th, 2009 |
| 8:00 AM Registration & Continental Breakfast |
| 8:45 AM Day One Recap From The Chair |
| 9:00 AM Keynote |
The Role Of Shopper Marketing In A Down Economy To Increase Sales Lift
Al Wittemen, Managing Director – Retail Strategy, TracyLocke |
| 9:45 AM Retail Networks |
Customers First: Creating Content To Support And Enhance The Customer Experience
Mark Bennett, Group Manager, Media Production, Target
Paul Flanigan, Producer, In-Store Network, Best Buy |
| 10:30 AM Mid-Morning Networking Break |
| 11:00 AM Case Studies |
Getting The Biggest Bang Content For Your Bucks: Generating Content For Cross-Platform Campaigns That Maximizes Impact And ROI
Doug Bolin, Experience Lead/Content Strategy Lead, Razorfish |
11:45 AM Seamlessly Integrating The Digital Network With Your Existing Media To Maximize Effectiveness
Paul Ryan, President, Retail Engagement Architechs
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| 12:30 PM Networking Luncheon |
1:45 PM Special Address
Meeting Her Mind: The Psychology That Drives Shopper Behavior
Christopher Gray, Psy.D., Vice President, Shopper Psychology, Saatchi & Saatchi X
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2:30 PM Powering Messaging Through New Technologies And Interactivity To Increase Engagement
Ron Greenberg, Chief Marketing Officer & SVP of Digital Media, TouchTunes
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| 3:15 PM Mid-Afternoon Networking Break |
3:30 PM Measuring The Effectiveness Of Digital Signage And Correlating The Results To Improve Your Content Strategy
Rob Winston, Senior Accounts Manager, Arbitron Out-of-Home |
| 4:15 PM Outdoor/Spectacular Displays |
Going Big Or Going Beyond The Rectangle To Maximize Impact And Wow Factor
Stacy Colson, Epiphany Consultant, Atomic Props & Effects |
| 5:00 PM Conference Adjourns |
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Engage Customers
