| Conference Home page |
| |
| Conference Overview: |
|
| |
| Sponsorship: |
|
| |
| Speaking: |
|
| |
| |
| |
| Sponsored By: |
| |
 |
| |
 |
| |
 |
| |
| |
| Lead Supporters: |
| |
 |
| |
 |
| |
 |
| |
| |
| Supporters: |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
| |
|
|
| Source Intelligence from: |
|
|
|
|
Christopher Gray, Psy.D., Vice President, Shopper Psychology, Saatchi & Saatchi X |
Will McGinness,
Creative Director & Associate Partner,
Goodby, Silverstein & Partners |
Al Wittemen
Managing Director – Retail Strategy,
TracyLocke |
Conor Brady,
SVP,
Chief Creative Officer,
Organic |
|
| |
Detailed Conference Agenda |
| |
| |
| |
|
|
| |
DAY ONE
Tuesday, May 12th, 2009 |
|
| |
|
|
|
| |
| 8:00 AM Registration & Continental Breakfast |
| |
| 8:45 AM Opening Comments From The Chair |
 |
 |
Keith Kelsen,
Executive Chairman, MediaTile,
Chair, “Content Best Practices Committee”, Digital Signage Association |
|
| |
| 9:00 AM Creative Leaders Panel |
From The Bedroom To The Streets… Storytelling
Via Place-Based Media
As media consumption devices and locations shift out of home, how does that affect the creative and content strategy? Join this panel of leaders as they share their insights on advertising today.
 Role of the 30-sec VS 15-sec VS 7-sec spot
Messaging strategies in driving effectiveness
Media integration challenges and opportunities
Get inspired for your next digital signage campaign and tell a story that matters. |
|
 |
Will McGinness,
Creative Director & Associate Partner,
Goodby, Silverstein & Partners |
|
Conor Brady,
SVP, Chief Creative Officer,
Organic |
|
| |
| 9:45 AM Defining The Content Strategy Of Your Network To Grab Attention, And Keep It |
When it comes to content, there is no “one size fits all” solution. But with some careful planning, a sound strategy can begin to take shape. Join this session and explore how you can work through the process.
Identifying objectives: branding vs information vs entertainment
Determining content loop, length and ad plays
Assess use of color, font sizes, motion, and sound
Get inspired for your next digital signage campaign and tell a story that matters. |
|
 |
Lon Otremba,
CEO,
Access 360 Media |
|
|
|
| |
| 10:30 AM Mid-morning Networking Break |
| |
| 11:00 AM Feeding The Beast: Sourcing Quality Content To Support And Enhance Your Programming
|
While every network has its unique content strategy, a common challenge is locating content to fill the screens. Source insights from a leader with one of the largest video content libraries available and programming strategies driving media at some of the top brands including Hollywood Video, Costco, Fred Meyer, Hot Topic, Tween Brands, G by Guess, Movie Gallery, Game Crazy and more.
Strategies for finding and sourcing content
Budget for purchasing and producing content
Insights on what’s working and what´s not
Explore old and new avenues of content sources to make your screens worth looking at. |
|
 |
Brian Hirsh,
President,
Retail Entertainment Design |
|
| |
| 11:45 AM Views From Europe |
Content Showcase And Best Practices From Across The Atlantic
It is believed that while North American digital signage deployments outnumber those across the pond, the ad agencies in Europe have adopted the space more than their North American counterparts. Get the scoop on:
Rationale for embracing the space
Case studies and creative showcase
Cross-border best practices
Exchange ideas and learn how digital signage can be a new creative playground. |
|
 |
Peter Müller-Brühl,
Business Development Leader,
Fischer Appelt, TV Media |
|
|
|
| |
| 12:30 PM Networking Luncheon |
| |
| 1:45 PM Production Houses |
Identifying New Content Partnerships To Add Value To Digital Signage Networks
As TV budgets and productions dwindle, there are new opportunities in the digital signage and digital OOH industry. The thousands of networks out there have a tremendous need for content – representing a growth area not to be missed!
Industry value chain and partners for success
Demand and trends for content
Leveraging your in-house expertise
Learn how digital signage can generate new business for your firm. |
|
 |
Steve Bumstead,
Founder & President,
PixelFire Productions |
|
| |
| 2:30 PM Hands On |
Thinking And Working Through The Content Development Process To Improve Effectiveness
Roll up your sleeves and assume the role of a content programmer and producer!
Each group will be assigned a different venue or network, with corresponding information on audience demographics, screen placements, objectives, and more. Brainstorm how YOU would fill the screen to keep the audience engaged and why. One person from each group will be nominated to share the results with the rest of the delegates.
|
|
|
Keith Kelsen,(Moderator)
Executive Chairman, MediaTile,
Chair, “Content Best Practices Committee”, Digital Signage Association |
|
| |
| 3:15 PM Mid-Afternoon Networking Break |
| |
| 3:30 PM Hands On Part 2 |
Continue Group Discussions from Part 1 and present conclusions to audience
|
| |
| 4:15 PM Content Showcase: Fostering Innovation And Growth In Content Production |
Join this run down of creative and effective content on the market and learn from their creators. From branding to promotional advertising and more, get the scoop on the process and thinking behind how the spots were created.
|
|
 |
Kent Hodder,
CEO & Creative Director,
Met|Hodder |
|
|
|
| |
5:00 PM Evening Social Activities...
Join Venues, End-Users, Networks and Content Pros while enjoying some of the best Las Vegas has to offer.
Let us help you coordinate your evening plans.** |
| |
| |
| |
|
|
| |
DAY TWO
Wednesday, May 13th, 2009 |
|
| |
|
|
|
| |
| 8:00 AM Registration & Continental Breakfast |
| |
| 8:45 AM Day One Recap From The Chair |
| |
| 9:00 AM Keynote |
The Role Of Shopper Marketing In A Down Economy To Increase Sales Lift
|
|
 |
Al Wittemen,
Managing Director – Retail Strategy,
TracyLocke |
|
|
|
| |
| 9:45 AM Retail Networks |
Customers First: Creating Content To Support And Enhance The Customer Experience
A retail network sits in a precarious situation of maintaining its own brand while serving the needs of its advertisers. Join the leaders in the space as they share their insights on how to best maximize value all around.
Factors for success in creating customized and relevant content
Meeting the expectations of all the players involved
Challenges and suggestions for improvement
Explore how to best align and balance the objectives of all stakeholders for a successful network. |
|
 |
Mark Bennett,
Group Manager, Media Production,
Target |
 |
Paul Flanigan,
Producer, In-Store Network,
Best Buy |
|
| |
| 10:30 AM Mid-Morning Networking Break |
| |
| 11:00 AM Case Studies |
Getting The Biggest Bang Content For Your Bucks: Generating Content For Cross-Platform Campaigns That Maximizes Impact And ROI
As media campaigns continue to expand across multiple platforms, how can you leverage your content and creative assets for maximum
effectiveness? Hear how a leading digital agency has helped clients launch new products successfully using an innovative approach to their digital content.
Aligning content strategies to campaign and business objectives
Designing and managing single-source content for multiple channels
Creating scalable solutions across platforms
Keep your advertising messaging consistent across channels and maximize effectiveness. |
|
 |
Doug Bolin,
Experience Lead/Content Strategy Lead,
Razorfish |
|
| |
| 11:45 AM Seamlessly Integrating The Digital Network With Your Existing Media To Maximize Effectiveness |
The in-store environment is rich with opportunities to inform consumers and influence purchasing decisions. From the ceiling to end aisles to shelf edge, join an industry veteran and learn how you can effectively implement a shopper marketing strategy.
Integrating digital signage with other merchandizing solutions
Implementation approaches and strategies
Content opportunities and best practices
Effectively and consistently communicate with shoppers to increase branding and sales lifts. |
|
Paul Ryan,
President,
Retail Engagement Architechs
|
| |
| 12:30 PM Networking Luncheon |
| |
1:45 PM Special Address
Meeting Her Mind: The Psychology That Drives Shopper Behavior |
| |
 |
Christopher Gray, Psy.D.,
Vice President, Shopper Psychology,
Saatchi & Saatchi X |
| |
| 2:30 PM Powering Messaging Through New Technologies And Interactivity To Increase Engagement |
As new technologies emerge, a new creative playground opens up for communicating with consumers. Hear about developments in mobile, gesture, holograms, and more that could take your ad campaign to the next level.
Overview of available technologies and what’s to come
Special content considerations
Tips and strategies for what works
Learn how the new interfaces can improve user experience and engagement. |
 |
Ron Greenberg,
Chief Marketing Officer & SVP of Digital Media,
TouchTunes |
|
| |
| 3:15 PM Mid-Afternoon Networking Break |
| |
| 3:30 PM Measuring The Effectiveness Of Digital Signage And Correlating The Results To Improve Your Content Strategy
|
A lot of investment has been dedicated to measuring the success of digital signage networks. As research methodologies improve and best practices emerge, a network operator can better optimize its content to meet its objectives.
Creating metrics to measure product lift
Better understanding customer preferences and needs
Delivering information to accommodate different day, time and sales cycle
Take away tips on using new technologies to maximize messaging relevancy. |
 |
Rob Winston,
Senior Accounts Manager,
Arbitron Out-of-Home |
|
|
|
| |
| 4:15 PM Outdoor/Spectacular Displays |
Going Big Or Going Beyond The Rectangle To Maximize Impact And Wow Factor
There is another world of possibilities when screens get supersized! Combined with the emergence of round, zipper and transparent screens on the market, content creators have to keep pace.
Adapting content to fit different formats
Discovering the challenges and opportunities
Understanding the costs involved with non-traditional formats
Get inspired and better understand what you can achieve with non-traditional digital displays.
|
|
 |
Stacy Colson,
Epiphany Consultant,
Atomic Props & Effects |
|
|
|
| |
| 5:00 PM Conference Adjourns |
|
|
|
Engage Customers
