DIGITAL SIGNAGE IS TRANSFORMING THE WAY YOU DO BUSINESS! CAN YOU AFFORD NOT TO BE A PART OF THIS SUCCESS?

You see it everywhere! Digital signage is a new way of communicating with customers, employees and the public at large. It presents vast opportunities for industries from retail and banking to hospitality and government, and also for the advertising agencies and media buyers who serve these clients.

Did you know that Digital Signage advertising…

• Receives 10 times the eye contact of static signage
• Boosts sales of new products advertised on in-store digital signage by 30% to 300%
• Increases revenue by more than 30% for profiled products
• Reduces customers’ perceived wait times by 15% or more
• Saves advertising dollars (CPM of only $2 to $6)

THE FASTEST GROWING AD MEDIUM IN AMERICA HAS ARRIVED!

Digital signage is TARGETED technology. It can be tailored to deliver the RIGHT message to the RIGHT audience at the RIGHT time. Virgin Music, Bank of America, Nike, and the US Postal Service have embraced digital signage, as have advertisers like Bayer, Kodak, Heinz and General Mills. If you are not equipped with the knowledge to capitalize on this technology you are putting your business at risk.

WHY HAS THIS OPPORTUNITY EMERGED NOW?

Recent technology breakthroughs and the dramatic drop in hardware costs have now made digital signage an affordable and potently effective way to drive product lift, enhance corporate branding and improve the customer experience.

AMERICA'S FIRST CONFERENCE ON DIGITAL SIGNAGE WILL DELIVER THE INFORMATION YOU NEED TO MAKE ENLIGHTENED BUSINESS DECISIONS

This conference is your best chance to hear first-hand about the latest innovative digital signage projects across North America. Plus, you’ll get the blueprints you need to get the best results from digital signage in your organization.

ARE YOU READY NOW? WILL YOU BE A LATECOMER OR MISS THE BOAT ENTIRELY?

Join leaders from across North America to acquire their best practices and insider knowledge. This conference will give you the tools to:

• Develop a profitable business model for digital signage in your organization
• Make money by selling advertising space in your facility
• Achieve maximum advertising impact and exceptional ROI on advertising dollars
• Create targeted marketing with results ­ effectively moving away from the old trend of mass marketing
• Capture consumer interest and spending with digital signage in retail, banking, hospitality and entertainment venues
• Elevate your business by using innovative technology and advertising strategies

SEND YOUR ENTIRE TEAM

Special team pricing provides even greater value for your conference dollar ­ register 3 delegates and the 4th attends free.

ACQUIRE VITAL KNOWLEDGE FROM NORTH AMERICAN INDUSTRY LEADERS

Case studies by Tower Records, Musicland and Best Buy will give you fascinating examples of how digital signage can enhance retail environments. Discover its effect on sales and customer experience. Find out more about the challenges of maintaining digital signage networks and acquire solutions to common problems. You’ll also learn what this all means to advertisers like Pepsi-Cola North America.

You definitely won’t want to miss our advertising debate about the merits of digital signage, with insight from OgilvyInteractive, Viacom Outdoor, AKQA and the Advertising Research Foundation.

In a keynote presentation, Mark Stojack and Emmy Award-winner Michael Davis will explore how digital signage is changing the face of marketing. As vice presidents at Draft, the largest direct marketing and promotions agency in the US, they’ll provide a unique perspective on how your agency can benefit from this technology. You’ll also receive an inside look at Draft’s innovative work with the United States Postal Service Digital Network, recently launched nationwide.

Large venues like Chicago’s McCormick Place and Navy Pier are profiting from this powerful new medium too. Combined, these venues form Chicago’s largest tourist attraction, receiving more than eight million visitors annually. CIO Ellen Barry will examine how digital signage has brought in new streams of revenue and created exciting opportunities for advertisers.

GET CLEAR ANSWERS TO YOUR TOUGHEST QUESTIONS DURING OUR EXCLUSIVE Q&A

Make the most of your investment in digital signage by learning from those who have invested already. In this interactive session, you’ll be able to exchange ideas with your peers and get practical advice directly from the leaders in digital signage.

After completing your registration for this summit, email us with your questions at questions@strategyinstitute.com and we will design our interactive session to ensure your concerns are addressed. This event is your best chance to get all your questions about digital signage answered in one place.

REGISTER TODAY – SPACE IS LIMITED AND SURE TO SELL OUT

Don’t miss your chance to participate in these critical discussions and to network with the leaders in this rapidly expanding field. Register for our limited spaces by calling 1-866-298-9343 or emailing registrations@strategyinstitute.com today.

What type of delegate are you?

Retailers, Banks, Entertainment Facilities, Government Institutions and other Location Owners?

Advertising agency or media buyer?

Network operator, systems integrator, hardware/software provider or industry vendor?

Click on your category to learn more about specific conferences benefits.