The value proposition of OOH digital
media is connecting you with the right consumer, at the right place, at
the right time.
The shift of power to the consumer has challenged marketers to integrate
effectively an ever-expanding body of media options. How can you get ahead
of the curve? Your first step…this conference.
Out-of-home digital ad networks are becoming a
“must have” in marketing and media plans. How are they delivering
value? By…
- Delivering brand messages at the moment of truth
- Offering demonstrations, day-part and geo-target
- Targeting specific, elusive demographics
- Offering superior coverage, control, and customer experience
- Delivering measurable sales impact
- Providing cost effectiveness relative to other media
- Supporting local sales in the rollout of new products
Acquire vital knowledge from brand management
and media leaders
- BBDO Automotive Group
- Sears
- Genesis Media
- Sports & Entertainment LP
- The Media Company
Mobile and outdoor converge to create “outdoor
interactive”
Outdoor advertising is evolving to a world of two-way advertising. Digital
billboards, instant messaging, and cell phones are suddenly making one
of the oldest medias the industry’s most fashionable.
Hear how this new media is providing a close loop system for marketers
to evaluate the effectiveness of marketing efforts in real-time, and the
newest campaigns that are creating buzz and results.
Retail media – Reaching consumers where
70% of final purchase decisions are made, however, less than 1% of media
is invested. Go figure.
In-store has gone from being tactical to strategic. From an art to a
science. With the customer in control, this has led marketers and retailers
to embrace the concept of the retail environment as a vehicle for brand
building equity in addition to selling products. Simply, being closer
to the customer makes the retail media relevant.
First time in Canada – New, in-store measurement
“PRISM” study
For the first time in Canada, learn about the Pioneering Research for
an In-Store Metric (P.R.I.S.M.), a new in-store media measurement that
will provide the advertising, media, and retail industries with a new
currency standard that can increase the efficiency of the media buying
and selling process. This effort is endorsed by industry giants such as
Procter & Gamble.
Exclusive evening reception at 5:00 PM
All the players will be in Toronto on April 25th – network with
advertisers, media directors, brand managers, location owners, network
operators, and industry experts. Maximize YOUR value of this event!
With a 31.6% growth rate, OOH digital media is
North America’s fastest growing media
Alternative out-of-home, which encompasses digital billboards, out-of-home
TV networks, and place-based media, continues to show the strongest growth
rate, gaining 31.6% according to Veronis Suhler research. Will you be
a part of this wave?
Register today – space is limited and sure
to sell out
Don’t miss your chance to participate in these critical discussions
and to network with the leaders in this rapidly expanding field. Register
today by calling 1-866-453-3345 or emailing registrations@strategyinstitute.com. |
