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| 5th annual Digital signage content strategies summit | agenda at-a-glance |
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| DAY 1 | Monday, April 12, 2010 |
| 7:30AM |
Registration and Continental Breakfast |
| 8:30 AM |
Opening Comments from the Chair
Keith Kelsen, Chairman & CEO, 5th Screen |
| 8:45 AM |
Keynote Address:
State of the Digital Creative Nation
Lars Bastholm, Chief Digital Creative Officer, Ogilvy & Mather |
| 9:30 AM |
Creative Leaders Panel:
Bringing Brand Stories to Life with Creative that Engages, Communicates and Motivates
Josiah Hobson, Creative Director, Schematic Touch
Sean Cunningham, VP Associate Creative Director, Hill Holliday
John McHale, Creative Director, Sapient Interactive
Pat Hellberg, The Preset Group (Moderator) |
| 10:15 AM |
Mid-Morning Networking Break
Interact with conference speakers and fellow attendees. |
| 10:45 AM |
Case Study: Financial Sector
Educating Your Customers and Promoting Your Products and Services Through Compelling Content
Frank Pedersen, Director, Executive Committee Member, Jyske Bank (Denmark)
Steen Mertz, CTO, Communications Technology, Jyske Bank (Denmark) |
| 11:30 AM |
Case Study: Hospitality
Making Ads Stick: Embracing New Technologies and Interactivity to Increase Advertising Effectiveness
Vern Freedlander, Vice President, Production Services, X2O Media, Inc. |
| 12:10 PM |
Update on Digital Signage Association’s activities & initiatives
David Drain, SVP/ Executive Director, Digital Signage Association |
| 12:15 PM |
Networking Luncheon |
| 1:30 PM |
Understanding the Post-Crisis Consumer Mindset to Improve Brand Loyalty and Sales
Al Wittemen, Managing Director - Brands to Retail, TracyLocke |
| 2:15 PM |
Translating Customer Insights into Creative Visions for the Retail and Shopper Environment
Peter R. Viento, Executive Creative Director, Saatchi & Saatchi X |
| 3:00 PM |
Mid-Afternoon Networking Break |
| 3:30 PM |
Retail Digital Signage: The Past, Present and Future
Matt Schmitt, CEO, Reflect Systems |
| 4:15 PM |
Exclusive Reception
Unwind and mingle with the delegates and speakers at our “exclusive” end-of-the-day social. Bring your business cards! |
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| DAY 2 | Tuesday, April 13, 2010 |
| 7:30AM |
Registration and Continental Breakfast |
| 8:30 AM |
Opening Comments from the Chair
Keith Kelsen, Chairman & CEO, 5th Screen |
| 8:45 AM |
Keynote Address:
Retail? Digital? Who is driving the bus?
Kevin Flatt, EVP, Executive Creative Director, Leo Burnett and Arc Worldwide
Mark Renshaw, EVP, Digital Strategy Lead, Leo Burnett and Arc Worldwide |
| 9:30 AM |
Shopper Insights Power Panel:
Exploring the Path to Purchase: the Importance of Shopper Insights for Driving In-Store Conversion and Beyond
Michael Twitty, Director Shopper Insights, Unilever Americas
Jim Lucas, EVP/Director of Shopper Marketing, Draftfcb
Danielle Bottari, SVP and Director of Shopper Marketing, MediaVest
Moderator: Paul Flanigan, Partner, The Preset Group |
| 10:15 AM |
Mid-Morning Networking Break |
| 10:45 AM |
Maximizing Effectiveness of Creative Assets for Cross-Platform Campaigns
Mark Bennett, Group Manager, Media Production, Target |
| 11:30 AM |
Interoperability with Mobile and Social Media: Successful Multi-Channel Campaigns with Digital Out-of-Home Media
Stephen Randall, Founder & CEO, LocaModa |
| 12:15 PM |
Networking Luncheon |
| 1:30 PM |
Why Isn’t Digital Signage Everywhere? A Brand’s Perspective
Bob Stowe, Director, Marketing Services, Wendy’s International |
| 2:15 PM |
Case Study: Casino
Creating Immersive Video-centric Experiences to Increase Dwell Time
Randy Dearborn, Vice President of Multimedia, MGM MIRAGE |
| 3:00 PM |
Mid-Afternoon Networking Break |
| 3:15 PM |
Incorporating Interactive Audience Measurement to Capture Audience Sentiments and Intelligence
Simon Wilson, CEO, MediaTile
David Ozer, COO, iPOWOW! |
| 3:45 PM |
The Power of Away-From-Home Television: Content Innovations to Reach On-Demand Audiences
Bob Martin, Chief Marketing Officer, RMG Networks |
| 4:30PM |
Conference Adjourns |
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