Opening Comments from the Chair

Keith Kelsen Chairman & CEO 5th Screen

Keynote Address:
State of the Digital Creative Nation

Lars Bastholm Chief Digital Creative Officer Ogilvy & Mather

Creative Leaders Panel:
Bringing Brand Stories to Life with Creative that Engages, Communicates and Motivates

Despite great potential to reach consumers anywhere, digital OOH remains a challenging creative medium. Effective content not only grabs the attention of its audience, but also serves a dual purpose to enrich the user experience. As a unique digital channel, how will media and environmental factors be accounted for in the creative design process?

• Success factors beyond traditional recall and impressions
• Linking location, consumer, and context without sacrificing brand to digital OOH
• Enhance interaction and evolve content to tap into customer needs

From mobile integration to smart kiosks and digital outdoor, get inspired for your next digital signage campaign and tell a story that matters.

	Josiah Hobson Creative Director Schematic Touch		Sean Cunningham VP Associate Creative Director Hill Holliday
	John McHale Creative Director Sapient Interactive		Moderator: Pat Hellberg The Preset Group

Case Study: Financial Sector
Educating Your Customers and Promoting Your Products and Services Through Compelling Content

Through the business concept “Jyske Differences” Jyske Bank has created an internationally path-breaking banking experience, where state of the art digital signage and a full blown financial TV-station are key elements. Join this session as the third largest Danish bank shares its results, the innovation process and thoughts behind the concept.

• Build customer loyalty through a new in-branch experience
• Leverage dynamic messaging and new technologies
• Track network results and effectiveness

Improve your customer experience and product sales through compelling content and messaging.

Frank Pedersen Director, Executive Committee Member Jyske Bank (Denmark)

Steen Mertz CTO, Communications Technology Jyske Bank (Denmark)

Case Study: Hospitality
Making Ads Stick: Embracing New Technologies and Interactivity to Increase Advertising Effectiveness

Hear about developments in contextual and interactive content currently being used by leading hotel chains that can propel your ad campaign to the next level.

• Standardization and integration between software platforms to streamline content
• Improving the ad production process
• Maximizing potential revenue without alienating viewers

Learn how new technologies can improve user engagement and create lasting impressions.

Understanding the Post-Crisis Consumer Mindset to Improve Brand Loyalty and Sales

In an economy where consumer behavior revolves around thoughtful spending and responsible purchase decisions, brands are under pressure to provide solutions, not just products. Learn to identify behaviors consumers carry forward from their recessionary experience to communicate effectively with today’s more “planful” shoppers, from before they enter the store to checkout.

• Recognize value-added information and solutions to help shoppers achieve their goals
• Map brand messaging within the shopper path to build awareness and capture conversion
• Elicit positive behaviors to elevate purchase intent with differentiated and improved shopper experience

Leverage the fundamental shifts in shopper mentality to optimize your content strategy for post-recession consumers.

Al Wittemen Managing Director - Brands to Retail, TracyLocke

Translating Customer Insights into Creative Visions for the Retail and Shopper Environment

The context of how a consumer experiences a digital signage network plays an important part in determining the success of its content and advertisements. In addition to having a cohesive look, tone, and feel for advertising initiatives, how can creatives be designed to deliver a consistent brand message that synergize with the ambience of host venues?

• Messaging strategies in driving effectiveness
• Opportunities for interactive engagement
• Creative that overcome purchase barriers

Create distinctive content that will dynamically engage your audience to generate striking results for both advertisers and consumers.

Peter R. Viento Executive Creative Director Saatchi & Saatchi X

Retail Digital Signage: The Past, Present and Future

Despite digital signage networks in every venue imaginable, some would argue they have flourished the most in retail. Join an industry veteran for a look at how retail digital signage has evolved, particularly its effect and role in shopper spending.

• Overview of the marketplace: past and present
• Evolution of digital signage applications/role for brands and retailers
• Advances in measurement for demonstrable ROI

Recognize how retail signage has evolved so you can make your case and deliver results.

Exclusive Reception

Unwind and mingle with the delegates and speakers at our “exclusive” end-of-the-day social. Bring your business cards!

Opening Comments from the Chair

Keith Kelsen Chairman & CEO 5th Screen

Keynote Address:
Retail? Digital? Who is driving the bus?

Kevin Flatt EVP, Executive Creative Director Leo Burnett and Arc Worldwide

Mark Renshaw EVP, Digital Strategy Lead Leo Burnett and Arc Worldwide

Shopper Insights Power Panel:
Exploring the Path to Purchase: the Importance of Shopper Insights for Driving In-Store Conversion and Beyond

As advertisers gravitate towards marketing strategies with a significant POP element, shopper insights increasingly serve as the common ground for goal alignment between advertisers and retailers. While retailers strive to simplify and enhance shopping experience by reducing the amount of clutter in stores, holistic shopper insight informs marketers about the messaging, physical locations and merchandising tactics that are most likely to influence shoppers positively.

• Understand the role of in-store experience within the shopper’s path to purchase
• Utilize shopper insights to deliver more relevant and optimized brand communications
• Integrate content as a strategic element within digital signage, kiosks, and other merchandizing solutions

Identify opportunities to deploy shopper marketing to deliver significant consumer impact and sales to improve your bottom-line.

	Michael Twitty Director Shopper Insights Unilever Americas		Jim Lucas EVP/Director of Shopper Marketing Draftfcb
	Danielle Bottari SVP and Director of Shopper Marketing MediaVest		Moderator: Paul Flanigan Partner The Preset Group

Maximizing Effectiveness of Creative Assets for Cross-Platform Campaigns

As media campaigns continue to expand across multiple platforms, how can you leverage your content and creative assets for maximum effectiveness? Learn to adapt content for your network by understanding how the end medium will dictate the message on screen.

• Align content strategies to campaign and business objectives
• Understand programming loops and types of content for target demographics
• Repurpose existing digital assets to adapt to different formats

Improve the portability of your content to cut cost and increase the effectiveness of your messaging.

Mark Bennett Group Manager, Media Production, Target

Interoperability with Mobile and Social Media: Successful Multi-Channel Campaigns with Digital Out-of-Home Media

The penetration of mobile devices combined with social media’s viral capability in a well-placed digital signage network can produce unmatched results for any advertiser. Understand how to map content and business strategy to leverage digital out-of-home and mobile to connect with your audience through social media and achieve unrivaled levels of engagement.

• Location-based advertising that adds value to the user, venue, and brands
• Measure real-time results of cross-channel interactive call to action
• Create shared experiences accessible to communities across platforms

Move beyond the hype of mobile and social technologies to simple, executable campaigns.

Stephen Randall Founder & CEO LocaModa

Why Isn’t Digital Signage Everywhere? A Brand’s Perspective

When coupled with the right content strategy, digital signage has the ability to influence buying decisions, engage customers, create memorable experiences, and more. With so much consumer potential, why are digital signage networks not the prevalent norm in the marketplace? Join an innovator in a real-world look at digital signage acceptance in the corporate board room.

• Justify the business case to senior management
• Reconcile the gap in expertise with existing agency contractual obligations
• Align business needs, content strategy and corporate objectives

Overcome the underlying obstacles in the digital signage labyrinth to ensure your network is a worthwhile investment.

Bob Stowe Director, Marketing Services Wendy’s International

Case Study: Casino
Creating Immersive Video-centric Experiences to Increase Dwell Time

To be noticed in Las Vegas requires nothing less than a spectacle. However, attracting attention is only the first step. What type of creative experience will entice patrons to prolong their stay and return for more?

• Optimize content strategy for kiosks, indoor and outdoor signage
• Utilize content to capture attention and grow market share
• Interactive engagement and promotion of in-house facilities and services

Maximize engagement at every point of contact and surround your audience with an unforgettable interactive experience.

Randy Dearborn Vice President of Multimedia MGM MIRAGE

The Power of Away-From-Home Television: Content Innovations to Reach On-Demand Audiences

With advancements in technology come corresponding changes in lifestyles. When consumers have ultimate control over their information consumption, precise timing and placement become crucial components to the relevance of your message. How do you optimize your content when there is no “one size fits all” solution?

• Changing out-of-home media consumption and consumer mindset
• Ideal combination of programming and advertising
• Dynamic content delivery and targeting through technology

Tap into the next stage of location-based marketing to deliver engaging entertainment and consumer benefits for your target audience.

Bob Martin Chief Marketing Officer RMG Networks