day one: Tuesday April 4th, 2006
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8:00 AM
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Registrations & Sponsor Exhibits Open – Continental Breakfast
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9:00 AM
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Opening Address From The Chairperson
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Bill Collins, Principal, WBC NARROWCASTING GROUP
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Opening Address
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9:05 AM
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Thomson/PRN Merger: What is the Future Direction
of this Leader and Industry Predictions for 2006 and Beyond
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Charlie Nooney, CEO, PREMIER RETAIL NETWORKS (PRN)
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Keynote Address
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9:45 AM
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Best Practices of the World’s Top Retailers:
Driving Retail Performance with Enhanced Customer Experience and Technological
Innovation
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Raymond R. Burke, E.W. Kelley Professor of Business Administration,
Director, Customer Interface Laboratory, INDIANA UNIVERSITY
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10:45 AM
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SPONSOR EXHIBIT AREA – NETWORKING BREAK
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Take a moment to visit our sponsors and supporters.
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Panel Discussion
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11:15 AM
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Media Leaders Speak Out:
Where Opportunities and Challenges Lie for Digital Signage, Narrowcasting
and In-Store TV Advertising
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Our Media Leaders:
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Chris O’Donnell, Managing Director, ONE ZERO ONE/KINETIC
David Matera, CEO, OOH PITCH
Connie Garrido, Non-Traditional Media, WOW FACTORY
Scott Witt, Director, PUBLICIS GROUPE MEDIA
Moderator: Adam Remson, Publisher/Editorial Director, OTHER
ADVERTISING MAGAZINE
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12:15 PM
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Sponsor Exhibition – Networking Luncheon
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Case Study: CGEN Digital Media (China)
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1:30 PM
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Evolution of the China Marketplace: Which Models
are Working, How Advertisers are Benefiting and What the Future Holds
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Bob Clarke, Founder and CEO, INSTRUMENTAL MEDIA GROUP
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Panel Discussion
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2:15 PM
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Winning Strategies to Improve the Visit Experience,
Target Advertising, and Generate Revenue with Digital Signage
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Rod Mano, Director, Property Technology Applications,
STARWOOD HOTELS & RESORTS
David Teichner, CEO, CHANNEL M
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3:00 PM
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5 Best Principles for Creating Customer-centric
Communications
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Lauren Moir, VP & Managing Director, ALCHEMY
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3:30 PM
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Sponsor Exhibition – Networking Break
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4:00 PM
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Expanding the Customer Experience: Powerful Ways
to Integrate Digital Signage and Marketing Technologies
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Bradley Walker, Founder & CEO, NANONATION
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Interactive Panel
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4:45 PM
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Exclusive Q & A with Industry Leaders: Source
the Inside Intelligence on Using Digital Signage
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Jeff Luo, Co-Founder & CEO, PF DIGITAL INC. (China)
Tommy Teepell, Chief Marketing Officer, LAMAR ADVERTISING
Anne Benvenuto, Executive Vice President, Strategic Services,
R/GA
Linda Goldstein, Partner, Advertising, Marketing and Media Practice
Group, MANATT, PHELPS & PHILLPS
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5:30 PM
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Exclusive Evening Reception, Sponsored by Premier
Retail Networks
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Everyone will be here – Maximize the value of this event!
Network with the leaders in media at this exclusive cocktail reception.
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DAY TWO: Wednesday April 5th, 2006
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7:30 AM
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Registrations & Sponsor Exhibits Open – Continental Breakfast
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8:30 AM
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Recap of Day One From The Chairperson
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Bill Collins, Principal, WBC NARROWCASTING GROUP
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8:35 AM
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The World’s Top Digital Signage Networks:
An International Exposition of the Globe’s Trailblazers
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Kalpesh Vyas, CEO, PHARMACY CHANNEL (US)
Victor Eijkman, Managing Director, PUBLISYSTEMA S.A. (CHILE)
Jaime Vargas, Chairman & President, INCORP GROUP (CHILE)
Stuart Chambers, Managing Director, Media, AVANTI SCREENMEDIA
PLC (UK)
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10:00 AM
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INNOVATIVE CONTENT STRATEGIES: MAKING THE CONSUMER
PART OF THE BRAND STORY
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Michael Ribero, Chief Executive Officer, REACTRIX SYSTEMS,
INC.
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10:45 AM
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Sponsor Exhibit Area – Networking Break
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11:15 AM
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European Executive Update – Who’s Succeeding,
What Models are Working, Who is Advertising, and What the Future Holds
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Adrian J Cotterill, Director of Strategy, LANDAU REECE
(UK)
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12:00 PM
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SPONSOR EXHIBITION – NETWORKING LUNCHEON
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Luncheon Address
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1:15 PM
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Transforming the Cinema into a Marketing Medium:
A 360-Degree Customer Engagement Strategy
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Clifford Marks, President, Sales and Marketing, NATIONAL
CINEMEDIA
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2:00 PM
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The Metrics – Viewership and Spending Effectiveness
Research: Demonstrating the ROI for Location Owners with Advertising Driven
Networks
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Rob Winston, Senior Accounts Manager, ARBITRON OUTDOOR
Craig Gugel, Executive Vice President, Worldwide Analytics
& Strategy, INTERACTIVE MARKET SYSTEMS, INC.
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2:45 PM
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The Future of Digital Billboards in North America:
What this Means for National Advertisers, Suppliers and Real Estate Owners
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Stephen Freitas, Chief Marketing Officer, OUTDOOR ADVERTISING
ASSOCIATION OF AMERICA
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3:30 PM
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Sponsor Exhibition – Networking Break
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3:50 PM
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Strategies for Choosing the Best Suppliers and
Forming the Right Partnerships for Long-Term Digital Signage Deployments:
How to Put Yourself in the Position to Become a Valued-Added Partner
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Rob Wolf, Vice President, Research and Analytics, IN-STORE
BROADCAST NETWORK
Timothy Tang, Marketing Director, New Product & Services
Development, HUGHES NETWORK SYSTEMS, LLC
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4:20 PM
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Last Chance to Source Information you Need to
Know! Conference Summary and Exclusive Q & A With Industry Leaders
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Bill Collins, Principal, WBC NARROWCASTING GROUP, LLC
Lyle Bunn, Director, Digital Imaging and Rich Media, BTV+
Steven Keith Platt, Founder, Director and Research Fellow,
PLATT RETAIL INSTITUTE
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4:50 PM
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Closing Comments from the Chairperson & Conference Adjourns
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To be included
in updates on this leading event, email registrations@strategyinstitute.com
TODAY!
To download a short video presentation
featuring clips from our Digital Signage events in Toronto and New York,
click here.
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