day one: Tuesday, February 28th 2006
|
|
|
8:00 AM
|
Registration OPENS – Continental Breakfast
|
| |
|
8:45 AM
|
Opening Remarks From Chairperson
|
| |
Industry Expert
|
|
9:00 AM
|
Realizing the Benefits of Digital Signage: Maximizing
Effective Communication, Improve Security and Way Finding, and Generate
Revenue through Advertising
|
|
Alan Schulman, Chief Creative Officer, BRAND NEW WORLD,
Creative Solutions for Emerging Media
|
| |
Case Study: TD Banknorth Garden
|
|
9:30 AM
|
How a Digital Signage Network can make you Money
by Selling Advertising On Your New Network
|
|
Lorraine Spadaro, Vice President of Technology & e-Business,
TD BANKNORTH GARDEN (former FleetCenter Stadium)
|
| |
|
10:15 AM
|
SPONSOR EXHIBIT AREA – NETWORKING BREAK
|
| |
Case Study: Washington Dulles International Airport
|
|
10:45 AM
|
Way-finding: Digital Signage Solutions That Guide
And Direct in Non-Emergency Times, Assuring Ease of Public Traffic Flow
|
|
Todd Sheller, Chief of Staff, WASHINGTON DULLES INTERNATIONAL
AIRPORT & METROPOLITAN WASHINGTON AIRPORT AUTHORITY (MWAA)
|
| |
Case Study: Metro Atlanta Rapid Transit Authority
|
|
11:30 AM
|
Cultivating New Revenue Streams: The Benefits
and Realities Associated with Television and Radio in Transit
|
|
David Lane, Chief Executive Officer, THE RAIL NETWORK
|
| |
|
12:15 PM
|
SPONSOR EXHIBITION – NETWORKING LUNCHEON BREAK
|
| |
Case Study: MGM Grand Hotel
|
|
1:30 PM
|
Determining the Most Cost-effective Way to Manage
your Digital Signage Network: Keeping Cost Low while Keeping your Network
Running
|
|
Frank Coccaro, Director of Media Productions, MGM GRAND
HOTEL
|
| |
Case Study: Mayo Clinic
|
|
2:15 PM
|
Digital Signage as A Cost-effective Internal Training
or Educational Tool That Builds Staff Morale and Improves Employee Performance
|
|
Warren Harmon, Section Head of Video, Audiovisual and Photography,
THE MAYO CLINIC
|
| |
|
3:00 PM
|
SPONSOR EXHIBIT AREA – NETWORKING BREAK
|
| |
Case Study: Grand Wayne Convention Center
|
|
3:30 PM
|
Implementing a 360° Digital Signage Strategy
to Create a Memorable Public and Customer Experience
|
|
Bradley Walker, Founder & CEO, NANONATION
|
| |
Interactive Panel:
|
|
4:15 PM
|
Exclusive Q&A with Industry Leaders: Get the
Inside Intelligence on Using Digital Signage
|
|
Bill Collins, Principal, WBC NARROWCASTING GROUP, LLC
Warren Harmon, Section Head of Video, Audiovisual and Photography,
THE MAYO CLINIC
Dr. Paul Taylor, Chief Strategy Officer, CENTER FOR DIGITAL
GOVERNMENT
Lorraine Spadaro, Vice President of Technology & e-Business,
TD BANKNORTH GARDEN (former FleetCenter Stadium)
|
| |
|
5:00 PM
|
COMMENTS FROM CHAIR, DAY ONE ADJOURNS
|
| |
| |
DAY TWO: Wednesday, March 1st 2006
|
|
|
8:00 AM
|
Sponsor ExhibitS Open – Continental Breakfast
|
| |
|
8:30 AM
|
Recap Of Day One From Chairperson
|
| |
Keynote Address
|
|
8:45 AM
|
Signs of The Times
|
|
Dr. Paul Taylor, Chief Strategy Officer, CENTER FOR DIGITAL
GOVERNMENT
|
| |
Case Study: Airports
|
|
9:45 AM
|
Generating New Revenue Streams through Digital
Signage: Selling Advertising Time by Reaching a Highly Defined Target
Market with Your Signage Network
|
|
Dan Gibson, Vice President of Operations, LUXUS AVIATION
MARKETING
|
| |
|
10:30 AM
|
SPONSORSHIP EXHIBIT AREA – NETWORKING BREAK
|
| |
|
11:00 AM
|
Creating a Digital Display Network Solution that
Provides Way-Finding, Branding and New Revenue Generation Possibilities
|
|
Rob Zeller, Product Manager, Digital Display Network Solutions,
DAKTRONICS, INC.
|
| |
Case Study: Hotels, Bars and Nightclubs
|
|
11:45 AM
|
Location, Location, Location: Determining the
Right Position To Maximize Your Revenue Potential and Communicate Effectively
To Your Audience
|
|
Gordon Scott Venters, President/CEO, DESTINATION TELEVISION,
INC., (Destination TV is in 125 Bars and Nightclubs, 250 Premium Locations
and 140,000 Hotel Rooms in North America)
|
| |
|
12:30 PM
|
SPONSOR EXHIBITION – NETWORKING LUNCHEON
|
| |
Industry Expert
|
|
1:30 PM
|
Cost-effectively Integrating your Static Signage
with Digital Signage without Breaking the Budget
|
|
Allan Olbur, Vice President, IN-STORE MERCHANDISING SOLUTIONS
|
| |
Industry Expert
|
|
2:15 PM
|
Defining the Content Strategy of your Network
– Information, Entertainment, Education or Branding and Creating
the Content to Match
|
|
Phil Lenger, CEO, SHOW & TELL PRODUCTIONS
|
| |
|
3:00 PM
|
SPONSOR EXHIBIT AREA – NETWORKING BREAK
|
| |
Industry Expert
|
|
3:30 PM
|
Selecting the Right Hardware and Software to Save
You Time and Money
|
|
Mohammed Ahmadi, President/CEO, BE MEDIA
|
| |
Interactive Panel
|
|
4:15 PM
|
Key Success Factors and Best Practices for A Digital
Signage Network: From Vendor Selection to Deployment
|
|
Kristin McDonough, Director of Science, Industry & Business,
NEW YORK PUBLIC LIBRARY
Allan Olbur, Vice President, IN-STORE MERCHANDISING SOLUTIONS
Randy Young, Director of Marketing and Business Development,
MAGENTA RESEARCH
Frank Coccaro, Director of Media Productions, MGM GRAND
HOTEL
Richard Spiegel, Director of Media Services, API SYSTEMS
INC.
|
| |
|
5:00 PM
|
CLOSING REMARKS & CONFERENCE ADJOURNS
|
| |
|
To be included
in updates on this leading event, email registrations@strategyinstitute.com
TODAY!
To download a short video presentation
featuring clips from our Digital Signage events in Toronto and New York,
click here.
|
