Conference Overview:

Sponsorship:

Speaking:

Sponsored By:

Supported By:

day one: Tuesday, February 28th 2006

8:00 AM

Registration OPENS – Continental Breakfast

8:45 AM

Opening Remarks From Chairperson

Industry Expert

9:00 AM

Realizing the Benefits of Digital Signage: Maximizing Effective Communication, Improve Security and Way Finding, and Generate Revenue through Advertising

Digital signage receives 10 times the eye contact of static signage – is it no surprise that it’s creating cost-effective opportunities for advertising, branding, customer service, safety, way-finding, education and communication? Attend this session to learn exactly what digital signage is and where the industry is headed.

• Discovering how digital signage saves money and generates revenue for your organization
• Identifying opportunities for digital signage in your organization
• Understanding safety and way-finding communications
• Examples of the full scale adoption by the latest industry developers
• "Impressions vs. Engagement" what are advertisers looking to buy?

Come away from this session with a broader understanding of revenue potential and ways you can incorporate digital signage into your venue.

Alan Schulman, Chief Creative Officer, BRAND NEW WORLD, Creative Solutions for Emerging Media

Case Study: TD Banknorth Garden

9:30 AM

How a Digital Signage Network can make you Money by Selling Advertising On Your New Network

The proof is in the bottom line – digital signage is providing companies with increased advertising revenue. Selling advertising space is key to anyone who owns digital signs. Serving many purposes, the sale of your space will provide you excellent ROI. This session will focus on:

• The impact of digital signage systems in public spaces
• Determining who you want to advertise
• Identifying the costs associated with advertising
• Factors that influence its effectiveness towards your audience
• Emerging trends in third party advertising
• Selling advertising space to receive a maximum return on your investment

Attend this session and learn exactly how digital signage can be used as a new revenue stream.

Lorraine Spadaro, Vice President of Technology & e-Business, TD BANKNORTH GARDEN (former FleetCenter Stadium)

10:15 AM

SPONSOR EXHIBIT AREA – NETWORKING BREAK

Take a moment to visit our supporters and learn how their organizations are contributing to digital signage.

Case Study: Washington Dulles International Airport

10:45 AM

Way-finding: Digital Signage Solutions That Guide And Direct in Non-Emergency Times, Assuring Ease of Public Traffic Flow

Effective digital signage is about getting your audience the information they need and enhancing the experience along the way. Graphic images and messages can be recorded and played to give better direction and way-finding instructions. To demonstrate its commitment, Washington Dulles International Airport uses digital signage to assist in the safe flow of over 22.8 million passengers a year.

• Choosing digital signage in place of static signage
• Exploring operational conditions for digital signage displays
• Conveying pertinent information to the same audience at different times in multiple locations

Come away with valuable insights that can increase the effectiveness of your digital signage for way-finding and directional purposes.

Todd Sheller, Chief of Staff, WASHINGTON DULLES INTERNATIONAL AIRPORT & METROPOLITAN WASHINGTON AIRPORT AUTHORITY (MWAA)

Case Study: Metro Atlanta Rapid Transit Authority

11:30 AM

Cultivating New Revenue Streams: The Benefits and Realities Associated with Television and Radio in Transit

The Rail Network has launched the first wireless television and radio network specifically designed for subway and commuter rail systems. This non-intrusive, ride enhancing product debuted on the Metro Atlanta Rapid Transit Authority (MARTA) rail system and provides passengers with the choice to watch and listen to regularly updated television programming, enjoy multiple channels of music programming and stay informed about service delays or interruptions. This service is completely free to rail passengers and at no cost to MARTA, while also providing MARTA with an additional significant revenue stream and a way to enhance the transit environment.

• Hear about the current realities, opportunities and challenges when implementing a digital network into a transit company

Come away with insights into the current realities, opportunities and challenges when considering a digital transit network through a real-life case study of a successful launch.

David Lane, Chief Executive Officer, THE RAIL NETWORK

12:15 PM

SPONSOR EXHIBITION – NETWORKING LUNCHEON BREAK

Join the conference speakers and your peers for a relaxing luncheon. This is your opportunity to make new business contacts and discuss the ideas presented in the morning session.

Case Study: MGM Grand Hotel

1:30 PM

Determining the Most Cost-effective Way to Manage your Digital Signage Network: Keeping Cost Low while Keeping your Network Running

Regardless of the complexity of your new digital signage network, successful integration requires the right people to manage your displays. This session will open the door to your concerns with digital signage management and overall use of your signs.

• Evaluating the cost to keep your network running
• Determining who will train your employees to run your system
• Managing and servicing your equipment
• Updating your images or messages in real-time

Return to your organization with a strategy in place to manage your network at a cost that fits your budget.

Frank Coccaro, Director of Media Productions, MGM GRAND HOTEL

Case Study: Mayo Clinic

2:15 PM

Digital Signage as A Cost-effective Internal Training or Educational Tool That Builds Staff Morale and Improves Employee Performance

Digital signage is an excellent medium to communicate not only with the public and your customers, but also with your staff. Digital signage provides employers the opportunity to create consistent training tools and train multiple employees at multiple locations simultaneously. Come prepared to discuss:

• Enhancing your communications and training programming to include digital media networks
• Implementing staff training on your digital signage network
• Training multiple staff at one time at multiple locations, saving on overall training costs
• Promoting a positive perception to digital signage among employees
• Improving employee performance through education and training
• Developing a national education program to seamlessly train multiple employees at the same time in different locations
• Building staff moral, and a reputation for being leading-edge
• Increasing staff and customer knowledge through video-on-demand

Come away from this session with knowledge of how to use digital signage as an education and training tool to build staff morale and improve employee performance.

Warren Harmon, Section Head of Video, Audiovisual and Photography, THE MAYO CLINIC

3:00 PM

SPONSOR EXHIBIT AREA – NETWORKING BREAK

Interact with conference speakers and fellow attendees

Case Study: Grand Wayne Convention Center

3:30 PM

Implementing a 360° Digital Signage Strategy to Create a Memorable Public and Customer Experience

By formulating strategies that surround the public and consumer with coherent tools, consistent messages and maximum brand experience, today’s businesses can win sustainable loyalty, improve traffic flow, drive sales, decrease perceived wait times and fuel long-term profits. Learn about creating a roadmap for a 360O view of customer-facing technologies and discuss practical steps toward implementing a highly efficient and effective digital signage program across multiple locations, communities and channels. Hear a case study from Grand Wayne Convention Center.
This session will:

• Discuss drivers behind creating powerful customer connections
• Develop a model for effectively leveraging content, technology tools and venue assets to deliver world-class consumer marketing initiatives
• Review case studies of both successful and less-than-ideal signage projects

Attend this session and acquire the tools needed to create an effective digital signage strategy that will keep your customers coming back for more.

Bradley Walker, Founder & CEO, NANONATION

Interactive Panel:

4:15 PM

Exclusive Q&A with Industry Leaders: Get the Inside Intelligence on Using Digital Signage

This interactive, facilitated session will ensure that your concerns are addressed. After completing your registration for this summit, email us at questions@strategyinstitute.com and we will design our interactive sessions to address your concerns. Drawing on varied experiences with digital signage, our panelists will identify helpful solutions to your problems and share their approaches for implementing digital signage successfully.

Bill Collins, Principal, WBC NARROWCASTING GROUP, LLC
Warren Harmon, Section Head of Video, Audiovisual and Photography, THE MAYO CLINIC
Dr. Paul Taylor, Chief Strategy Officer, CENTER FOR DIGITAL GOVERNMENT
Lorraine Spadaro, Vice President of Technology & e-Business, TD BANKNORTH GARDEN (former FleetCenter Stadium)

5:00 PM

COMMENTS FROM CHAIR, DAY ONE ADJOURNS

DAY TWO: Wednesday, March 1st 2006

8:00 AM

Sponsor ExhibitS Open – Continental Breakfast

8:30 AM

Recap Of Day One From Chairperson

Keynote Address

8:45 AM

Signs of The Times

Digital signage is widely used for public purposes and private profit. There is common ground between these two objectives thanks in large measure to the unifying connectivity of the Internet. Learn about the landscape of the use of digital signage in government and in the commercial sector. Take away valuable lessons learned through the state-based AMBER Alert program that brings together public and private sectors, and digital signage and other real-time channels in a shared effort to return abducted children home safely.

• New working models of collaboration among public, private and not-for-profit sectors
• The use of excess capacity of digital signage for public warning and alerting with minimum disruption routine operations
• Directing signage readers to other channels for greater detail
• The vital role of digital signage in a multi-channel alerting environment

Take away from this session an expanded view of the capacity of digital signage and alternative methods for this technology.

Dr. Paul Taylor, Chief Strategy Officer, CENTER FOR DIGITAL GOVERNMENT

Case Study: Airports

9:45 AM

Generating New Revenue Streams through Digital Signage: Selling Advertising Time by Reaching a Highly Defined Target Market with Your Signage Network

Hear a real-life case study of how Luxus Aviation Marketing installed network players and high-definition displays in 100 private airports across the United States. Digital Signage allows them to specifically tailor the messages they create to each location and deliver to their targets though a centralized network.

• Reaching a highly targeted demographic through digital signage
• Maximizing your organization’s ability to cross-promote
• Capitalizing on the revenue split
• Evaluating consumer awareness

Leave this session with an inside look at digital signage and how your organization can target your ‘niche’ market.

Dan Gibson, Vice President of Operations, LUXUS AVIATION MARKETING

10:30 AM

SPONSORSHIP EXHIBIT AREA – NETWORKING BREAK

Take a moment to visit our sponsors and supporters to learn how their organizations are contributing to digital signage.

11:00 AM

Creating a Digital Display Network Solution that Provides Way-Finding, Branding and New Revenue Generation Possibilities

Initially installed to inform convention attendees of meeting/conference locations, the display network also shows information and directions to on-site cafes and gift shops. Additionally the display network provides added revenue through the sale of third party advertisements and marketing spots for convention vendors, sponsors and exhibitors.

Take away invaluable information on how you can emulate the success of this venue.

Rob Zeller, Product Manager, Digital Display Network Solutions, DAKTRONICS, INC.

Case Study: Hotels, Bars and Nightclubs

11:45 AM

Location, Location, Location: Determining the Right Position To Maximize Your Revenue Potential and Communicate Effectively To Your Audience

We all know that location means everything to any business and digital signage is no exception. You can have the best content in the world but if it is in the wrong location, no one will see it. The challenge is getting the right content at the right time in the right location.

• Determining how placement of digital signage can impact your audience
• Understanding the ergonomics of signage
• Regions of display
• Height of signs
• Reassessing current static signage locations for possible digital signage
• Measuring ROI on locations

Discover how to narrowcast your advertising and reach your customers in prime locations for maximum benefits.

Gordon Scott Venters, President/CEO, DESTINATION TELEVISION, INC., (Destination TV is in 125 Bars and Nightclubs, 250 Premium Locations and 140,000 Hotel Rooms in North America)

12:30 PM

SPONSOR EXHIBITION – NETWORKING LUNCHEON

Join the conference speakers and your peers for a relaxing luncheon. This is your opportunity to make new business contacts and discuss the ideas presented in the morning session.

Industry Expert

1:30 PM

Cost-effectively Integrating your Static Signage with Digital Signage without Breaking the Budget

Within the next five years, an unprecedented portion of static signage will be replaced by digital signage. Examining the steps involved with this transition will help to minimize last minute costs and delays that will prevent your network from operating. Learn to take full advantage of the multi-dimensional potential digital signage can offer your building.

• Comparing this new technology with your existing signage and why it is the better option
• Determining the cost of installation and the time needed for a smooth transition
• Educating your customer on this new way of communicating
• Integrating digital signage strategies to complement existing signage

Discover how you can create the right mix of signage to communicate your message in the most timely and cost-effective manner.

Allan Olbur, Vice President, IN-STORE MERCHANDISING SOLUTIONS

Industry Expert

2:15 PM

Defining the Content Strategy of your Network – Information, Entertainment, Education or Branding and Creating the Content to Match

The vast majority of organizations do not take the time to create a strategy around their digital signage content creation. The result: delays, poor content, increased costs and dissatisfaction with the entire process. No one has a “one size fits all” strategy that works for every single organization. However, by determining what your organization’s key objective is for your digital signage network, you can eliminate most of the obstacles.
Determining what issues you need to consider when you are building your content, including:

• What makes good content and what doesn’t
• Developing original content for unique locations
• Creating audio design
• Determining the number of ads in the content wheel
• Developing compelling graphic animations
• Determining the best use of color, motion and movement
• When to brand, to sell or entertain and when to use all three

Attend this unique session and come away with programming that will engage your audience and deliver your message effectively.

Phil Lenger, CEO, SHOW & TELL PRODUCTIONS

3:00 PM

SPONSOR EXHIBIT AREA – NETWORKING BREAK

Interact with conference speakers and fellow attendees.

Industry Expert

3:30 PM

Selecting the Right Hardware and Software to Save You Time and Money

You will spend thousands of dollars on a digital signage deployment! Achieve clarity and a practical understanding of the best fit for hardware and software choices by exploring the distinct advantages and disadvantages of what is on the market. Decision-makers! This session is especially for you…

• Price, feature, size and environment trade-off matrix
• Network management and level of service
• Total cost of ownership – maintenance, life span, power consumption and residual value
• Enhancing your marketing and communication strategy
• Make your investment in software a wise one!

Decision-makers takeaway a clear-cut analysis to make your next purchase decision a profitable one

Mohammed Ahmadi, President/CEO, BE MEDIA

Interactive Panel

4:15 PM

Key Success Factors and Best Practices for A Digital Signage Network: From Vendor Selection to Deployment

Here from this expert panel of digital signage veterans on how to do it right. A digital signage deployment is a complex undertaking and can be a costly endeavor. Before embarking on a digital signage pilot project, take control! Prepare a framework for deciding which software, hardware and media delivery you really need. This session will explore vital best practices you need to be considering, including:

• Vendor selection and RFPs: What to look for to save you time and money
• Hardware: Frequency of performance monitoring, input choices and range of command and control
• Software: Security, scalability, digital rights management
• Media delivery: Capacity for local ad-insertions, video-on-demand and dynamic play list and scheduling
• Content management: Ingest, formatting, dynamic play list and scheduling, message overrides
• Network management: Monitoring and compliance reporting

Create a solid plan of action with proven best practices in mind. Don’t repeat costly mistakes!!

Kristin McDonough, Director of Science, Industry & Business, NEW YORK PUBLIC LIBRARY
Allan Olbur, Vice President, IN-STORE MERCHANDISING SOLUTIONS
Randy Young, Director of Marketing and Business Development, MAGENTA RESEARCH
Frank Coccaro, Director of Media Productions, MGM GRAND HOTEL
Richard Spiegel, Director of Media Services, API SYSTEMS INC.

5:00 PM

CLOSING REMARKS & CONFERENCE ADJOURNS

To be included in updates on this leading event, email registrations@strategyinstitute.com TODAY!

To download a short video presentation featuring clips from our Digital Signage events in Toronto and New York, click here.