Conference Dates: Wednesday February 21st & Thursday February 22nd, 2007
Caesars Palace Las Vegas Hotel & Casino • Las Vegas, Nevada

Conference Overview:

Opportunities and Benefits

Conference Agenda

Inaugural Fourth Screen Awards

Registration/Costs

Venue/Accommodation

 

Sponsorship:

How to become a sponsor
 

Speaking:

How to become a speaker
 
 

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Out-of-home digital networks are skyrocketing! This place-based media has crossed the chasm and now delivers national reach and measurable value to marketers, brand and product managers, advertisers, retailers, networks, and consumers; and they ALL need quality content to deliver results!

Out-of-home digital networks embody shopper and activation marketing by delivering brand messages at the “moment of truth” – where purchase decisions are made.

Having the right content at the right time is vital to the success of your digital network!

Are You Part Of The Thousands Of Companies Using Out-of-Home Digital Networks?

Digital networks are being used by a wide variety of businesses: retailers, malls, medical facilities, hotels and motels, theaters, casinos, airports, restaurants and bars, trade shows, company lobbies, schools, banks, sporting and entertainment venues, corporate centers, post offices, and learning centers.

Learn from the best by attending the second annual event. Last year over 250 senior executives did business and learned information unavailable elsewhere...

Experience presentations from:

  • Meijers
  • Harrods (London)
  • Polo Ralph Lauren
  • MGM Mirage
  • ShoptoCook
  • Arc Worldwide
 

The Spectrum of content issues to be discussed will include:

  • Measuring effectiveness
  • Merchandising strategies
  • Reducing production costs
  • ROI/ROO on content
  • Monetizing your screen space
  • Original/repurposed content
  • Content syndicators
  • Network “vision statement”
  • Activation/engagement
    marketing
  • Brand standards
  • The rotation wheel
  • Original content networks
  • Traditional broadcast
    migration
  • Advertising models
  • Shopper marketer strategies
  • Right-sizing content rollouts
  • Sourcing third-party content
  • Software/hardware choices
  • Configuring for display types
 

Will you be part of the Inaugural “Fourth Screen Awards”?

As a way to foster innovation and growth in content production, the “Fourth Screen Awards” was established in conjunction with Other Advertising Magazine as a way to celebrate those groups who have raised the bar! The first ever showcase of all submissions will be taking place at the conference to be followed by the awards presentation at the evening cocktail party. For more information and entry details go to www.fourthscreenawards.com.

First Time Ever! Exclusive Industry Source List
Who’s Who of Agencies, Production Houses, and Networks

Don’t miss this once a year session on who’s doing great work and who’s won new business. For clients, this is your sure-fire directory of who’s done the best work and who you can turn to for your next project. For industry suppliers, learn whom you can collaborate with for your next engagement, and know your competition.

Networking extravaganza! All The Players Will Be Here

Key decision makers will be here in Las Vegas on February 21st and 22nd. Be at the center of the action. Worth the price of admission itself, rub shoulders with the trailblazers and those who have successful content creation strategies for place-based digital signage.

Register today–space is limited–the last three events sold out!

Don’t miss your chance to participate in these critical discussions and to network with the leaders in this rapidly expanding field. Register for our limited spaces by calling 1-866-298-9343 or emailing registrations@strategyinstitute.com today.

 
     

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