TWO-DAY CONFERENCE: TUESDAY, FEBRUARY 21ST AND WEDNESDAY, FEBRUARY 22ND, 2006
THE METROPOLITAN HOTEL • TORONTO, ON

Developing Partnerships and Entry Strategies
to Increase your Market Share

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day one: Tuesday, February 21ST, 2006


7:45 AM

REGISTRATION & SPONSOR EXHIBITS OPEN – CONTINENTAL BREAKFAST

 

8:45 AM

OPENING ADDRESS FROM THE CHAIR

Ronald Zimmer, President & CEO, CONTINENTAL AUTOMATED BUILDINGS ASSOCIATION (CABA)

 

9:00 AM

The Emergence of the Home Systems Industry: Discover Untapped Market Potential

The home systems industry has created new opportunities for enhancing home appliances and systems. Remembering that a home system is not just a collection of appliances, components, and wires is the key to establishing a home ecosystem that works.

  • Understanding the transition from separate appliances to a home network
  • Examining the different varieties of home control
  • Discussing standards for home networks

Gain a greater understanding of the digital home industry and how you can capitalize on market growth.

Dr. Kenneth Wacks, Home & Building Systems Consultant

 

9:45 AM

Market Evaluation: Understanding Canadian Consumer Attitudes Toward Technology To Generate New Business

As consumers increasingly demand more freedom with their media consumption, the digital home is becoming a reality. Understanding how technology shapes the lives of Canadians and how they see the digital home fitting into that life. Learning how your customers define the Digital Home.

  • Achieving higher sales through a better understanding of consumer demands
  • Benchmarking your organization against existing companies
  • Delivering home networks that work for consumers

Understanding consumer desires and increasing your market share.

Rick Nadeau, Vice-President, DECIMA RESEARCH GROUP

 

10:30 AM

SPONSOR EXHIBIT AREA – NETWORKING BREAK

Take a moment to visit our supporters and learn how their organizations are contributing to the Digital Home Industry.

 

Retailers Panel

11:00 AM

Hear From the People on the Frontline to Gain Insight Into Consumer Demands and Improve Your Market Share

Retailers deal with consumers daily. They understand the issues related to getting the systems working together, as well as knowing what consumers are looking for.

  • Understanding consumer retention patterns
  • Establishing customer demands
  • Improving your products appeal

Develop an understanding of how consumers interpret the digital home concept and adjust your strategy to meet their needs.

Wes Skitch, Executive Vice President, Operations Growth, BEST BUY CANADA
Cust Vasterling, Divisional Merchandise Manager, Canada, RADIOSHACK
Peter Kelly, Manager, BAY BLOOR RADIO

 

12:00 PM

SPONSOR EXHIBITION – NETWORKING LUNCHEON BREAK

 

1:30 PM

Establishing Industry Standards That Will Improve Interoperability and Create a Fully Functioning Eco-system

  • Enabling the rapid implementation of technology while still complying with standards
  • Meeting the requirements of interconnectivity and interoperability
  • Assuring the credibility of new products

Take away a greater understanding of how interoperability makes total home control simple and reliable.

Bernd Grohmann, Vice-President, Alliances, ZENSYS
More to come...

 

2:15 PM

Open Sourcing: Creating Innovative and Collaborative Business Models That Will Increase Profits

The open source model is quickly accelerating from software to hardware and will bring with it a similar swell of collaborative innovation.

  • Making money from open hardware
  • Overcoming design and manufacturing challenges
  • Improving productivity
  • Accelerating your path to success

Come away with knowledge of new business models to respond effectively to new market opportunities.

Joe Born, Founder and CEO, NEUROS AUDIO

 

3:00 PM

SPONSOR EXHIBIT AREA – NETWORKING BREAK

Interact with conference speakers and fellow attendees.

 

Integrators and Home Builders Panel

3:30 PM

Fostering Alliances To Expand Your Gateway Into the Home

Builders deal with your customer, they understand what homebuyers are looking for. They also influence what consumers’ purchase. Many builders and homeowners want advanced wiring for their homes, but are unsure what to do next. In this session you will learn:

  • Discovering the challenges in building an automated home
  • Determining the gaps between consumer demands and product offerings

Here is your chance to make strategic alliances to get your product into newly constructed homes.

Blair Robin, President, AUTOMATED HOME TECHNOLOGIES
Don Abraham,President, SMARTHOME FX

 

4:15 PM

Integrating Audio-Video Devices With The Home Network: Maximizing Device Functionality

Consumers are attracted to innovative technologies, but product retention rates are low. How will consumer electronics manufacturers meet the current demand and ensure the position of consumer electronics in the digital home.

  • Striving for the integration of home devices
  • Examining platform requirements for connected devices
  • Key challenges and opportunities for device manufacturers

Take away a greater understanding of the role played by audio-video devices in the home ecosystem.

Robert Gumiela, Senior Director of Marketing, Television, TOSHIBA CANADA LTD.

 

5:00 PM

CONFERENCE ADJOURNS TO DAY TWO

 

DAY TWO: Wednesday, February 22nd, 2006


7:30 AM

REGISTRATION & SPONSOR EXHIBITS OPEN – CONTINENTAL BREAKFAST

 

8:30 AM

The Home of The Future: Groundbreaking Technologies, Digital Media and the Complete Digital Home. Are you ready for what’s coming?

Technology is advancing at a rapid rate. Concurrently, consumers are purchasing consumer electronics in record numbers, with digital products as the primary driver of industry growth. These emerging technologies are also driving the demand for easier access to content. The closed and proprietary media and entertainment business models of the past will give way to open media business strategies, enabling forward looking companies to exploit significant opportunities for growth and profitability.

  • What technologies will be of greatest significance in the future?
  • Will entertainment trends compel companies to open access to content?
  • What opportunities and concepts stand to gain significantly over the long term?

Come away with the knowledge you need to move your business forward.

Tim Woods, Vice-President, Eco-Systems Development, INTERNET HOME ALLIANCE
Ron Eisses, Business Development Executive, Digital Media and Entertainment, IBM CANADA LTD.

 

9:45 AM

Five-Year Demand Forecast: Predictions for Future Growth in Canada, the US, and Europe That Will Impact Your Business

Technological advances in the home will cause disruptions for industries that sell into the digital home, but this can also spell opportunity. Is your company positioned to stave off disruptions and take advantage of new possibilities?

  • Exploring emerging markets
  • Determining the best course of action for your company
  • Taking advantage of growing technologies
  • How will this forecast affect your future growth?

Knowing what the future holds will guarantee you have the knowledge to best position your company to maximize growth.

Gary Sasaki, President, DIGDIA

 

10:30 AM

SPONSOR EXHIBIT AREA – NETWORKING BREAK

Take a moment to visit our supporters and learn how their organizations are contributing to the Digital Home Industry.

 

11:00 AM

Partnerships and Strategic Alliances: Creating Partnerships to Improve Your Products Functionality

The technology boom of the 90’s taught us that it is impossible to innovate alone. Alliances and partnerships are key in a complex networking and communications environment. Determining the best strategy for your company is fundamental to increasing your market share.

  • Building alliances to reach a wider audience
  • Choosing the right partner to achieve the highest cost benefit

Discover how partnering can bring your product into more homes while making enterprises more competitive through technology and partnership.

Lawrence Freedman, FLEISCHMAN AND WALSH, LLP

 

11:45 AM

The Role of the Kitchen in the Digital Home: Understanding Consumer Behaviour to Expand Beyond the Digital Living Room

The kitchen serves as the hub of family life. It is where families come together to eat, entertain and socialize; creating a digital kitchen can aid in facilitating this family ideal.

  • Understanding behaviour patterns to focus digital technology in the kitchen
  • Learning the roles various family members play in driving the demand for technology
  • Facilitating the family ideal without changing behaviour

Realize the power of placing connectivity in the kitchen.

Carol Priefert, Product Development Manager, WHIRLPOOL

 

12:30 PM

SPONSOR EXHIBITION – NETWORKING LUNCHEON

Join the conference speakers and your peers for a relaxing luncheon. This is your opportunity to make new business contacts and discuss the ideas presented in the morning session.

 

1:45 PM

Gateways: Managing Content Delivery to Create New Revenue Models

Connected Home services are being delivered via different platforms and mechanisms such as broadband, satellite, cable, mobile, and within the home wired and wireless. These ‘gateways’ allow people to control other devices and services around the home. This session will discuss the different ways to provide these services to the home.

  • Generating additional revenues through new service offerings
  • Getting the most from your existing infrastructure
  • Providing the right platform for delivery around the home
  • Understanding the service deployment challenge
  • Delivering home networking solutions that are understood by the mass market

Learn the strategies you need to win the battle of connected home gateways.

Peter Percosan, Worldwide Director of Broadband Strategy, Communications Group, TEXAS INSTRUMENTS, INC.
Patrick Fitzgerald, Vice President, Global Marketing, SIEMENS HOME AND OFFICE COMMUNICATION DEVICES, LLC
Neil Johnson, Market Manager, Service Development, Internet Home Solution, SASKTEL

 

2:30 PM

SPONSOR EXHIBIT AREA – NETWORKING BREAK

Interact with conference speakers and fellow attendees.

 

3:00 PM

Consumer Mobility: Creating Strategies and Business Models for the Convergence of Mobile Within the Digital Home

The greatest advantage of mobile devices is enabling portability for the consumer. The ability of portable and fixed media to exchange information with each other is key to creating an automated home that is consumer friendly.

  • Enabling a new digital home lifestyle
  • Increasing growth in the connected home market
  • Exchanging media with fixed devices

Acquire an understanding of how mobile devices and fixed media can interact to play a key role in the connected home.

Charles Dougherty, Corporate Vice President and General Manager, CONNECTED HOME SOLUTIONS and MOTOROLA, INC.

 

3:45 PM

Ease of Use: New Innovations to Improve Consumer Confidence and Expand Your Sales

Consumers are attracted to innovative technologies, but product retention rates are low. The most compelling design solutions are ones that are simple, natural to use, and completely in tune with users' needs and experiences. Manufacturers must improve the end user’s experience to make these products more widely and successfully adopted.

  • Optimizing usability based on consumer feedback
  • Keeping your product in the customers hands
  • Determining the desired user experience

Identify the driving forces behind ease of use to exploit both long and short-term opportunities in expanding your sales.

 

Q&A Session

4:30 PM

Last Chance to Source Information You Need to Know! Conference Summary and Exclusive Q&A With Industry Leaders

This interactive, facilitated session will ensure that your concerns are addressed. After completing your registration for this summit, email us at questions@strategyinstitute.com and we will design our interactive sessions to address your concerns. Drawing on their varied backgrounds with digital technology, our panelists will identify helpful solutions to your problems and share their approaches for moving toward the reality of the complete digital home.
Get the Inside Intelligence on What’s Happening in the Digital Home!

Charles Dougherty, MOTOROLA, INC.
Tim Woods, INTERNET HOME ALLIANCE
Peter Percosan, TEXAS INSTRUMENTS
Ronald Zimmer, CONTINENTAL AUTOMATED BUILDINGS ASSOCIATION (CABA)

 

5:00 PM

Closing Remarks From Chairperson And Conference Adjourns

 
     

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