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Conference Agenda at-a-glance |
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DAY ONE:
Tuesday February 3rd, 2008 |
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7:30 AM |
Registration Opens & Continental Breakfast |
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Sponsored by: |
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8:30 AM |
Opening Comments From Chairperson |
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Dean DeBiase, CEO, TNS Media |
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8:45 AM |
Keynote Address |
People First: A Human Kind Approach to Creativity and Accountability |
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Mark Renshaw, Director of Digital, Leo Burnett/Arc NA
William Rosen, Chief Creative Officer, Arc WW/NA |
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9:30 AM |
Online Video: Metrics & Pricing |
Performance-Based Metrics and Pricing for Online Video |
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Sarah Kim Baehr, National Media Discipline Lead, Razorfish
Greg Kahn, SVP, Strategic Insights, Optimedia
Tania Yuki, Sr. Product Manager, comScore, Inc.
Frank Zazza, CEO & Founder, iTVX, Inc.
Moderator: Mark Rotblat, VP of Business Development, TubeMogul, Inc. |
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10:15 AM |
Mid-Morning Networking Break |
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10:45 AM |
Podcasting: Metrics & Pricing |
Understanding Audience Effectiveness and Examining the Rate Card for Podcast Advertising |
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John Federico, Membership Chair, Association for Downloadable Media (ADM)
Mark McCrery, Founder and CEO, Podtrac
Tom Webster, VP, Strategy & Marketing, Edison Media Research
Bryan Moffett, Director, Digital Sponsorship Operations, National Public Media |
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11:45 AM |
Widgets: Metrics & Pricing |
Enhanced Tracking and Pricing Considerations to Maximize Your ROI |
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Sean Muzzy, Senior Partner, Media Director, Neo@Ogilvy
Liza Hausman, VP of Marketing, Gigya, Inc. |
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12:30 PM |
Networking Luncheon |
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1:45 PM |
Digital Out-of-Home Media: Metrics |
Examining Viewership Data for Out-of-home (OOH) Ads and Increasing Media Touch Points |
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Ron Greenberg, CMO & SVP of Digital Media, TouchTunes
Rob Jayson, EVP, Planning Director, Zenith Media
Suzanne Alecia, President, OVAB
Moderator: Jon Barnes, Principal, Halyard Capital
More to come… |
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2:30 PM |
Digital Out-of-Home: Pricing |
Exploring the Rate Card For Digital Signage in a Place-Based Environment |
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David Matera, CEO and Co-Founder, OOH Pitch & Digital Hive
Jack Sullivan, SVP/OOH Activation Director, Starcom USA
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3:15 PM |
Mid-Afternoon Networking Break |
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3:30 PM |
Mobile Advertising: Metrics & Pricing |
Measuring the Effectiveness of Mobile Campaigns and The Rate Card |
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Riccardo Zane, President, Agency.com NY
Paul Kultgen, Director of Client Services, Mobile Media, Nielsen Mobile
Moderator: Will Hodgman, Executive Vice President, ComScore International |
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4:15 PM |
Determining the Optimal Marketing Mix Model to Maximize Your Advertising Dollars |
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Jim Dravillas, Senior Partner, Director of Analytics, Neo@Ogilvy
Srishti Gupta, Senior Partner, Insights & Analytics, Beyond Interaction
Keith Camoosa, Director, Cross Media Research, InsightExpress
Moderator: Sean O’Neal, Chief Revenue Officer, Datran Media |
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5:00 PM |
Exclusive Cocktail Reception |
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DAY TWO:
Wednesday February 4th, 2008 |
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7:45 AM |
Registration & Continental Breakfast |
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8:15 AM |
Opening Comments From Chairperson |
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Dean DeBiase, CEO, TNS Media |
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8:30 AM |
Opening Address |
| Online Marketing, Media and Emerging Technologies: Forecasts and Trends |
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Emily Riley, Senior Analyst, JupiterResearch |
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9:15 AM |
Social Networking: Metrics |
Measuring Branded Communities to Optimize Your Advertising Investment |
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Yaakov Kimelfeld, SVP, Digital Director, Research & Analytics, MediaVest WorldWide
Danielle Wiley, VP Social Media/Food & Family, Edelman
Ken Mallon, SVP, Custom Solutions & Media Group Consultant, Dynamic Logic
Moderator: Tom Gerace, Founding Chair, Social Media Advertising Consortium (SMAC) |
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10:00 AM |
Mid-Morning Networking Break |
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10:30 AM |
User Generated Content: Metrics |
Understanding UGC Measurement to Better Maximize Your Advertising Effectiveness |
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David Berkowitz, Director of Emerging Media & Client Strategy, 360i
Dean McRobie, Executive Director, Technology, Organic |
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11:15 AM |
User Generated Content & Social Networking: Pricing |
Evaluating Pricing to Make an Informed Advertising Investment Decision |
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Jeremy Daly, Director of Planning, Agency.com
Heidi Browning, SVP, Client Solutions, MySpace
Joey Wilson, Director, Marketing Strategy, Sapient
Chris Cunningham, Founder & CEO, Appssavvy
Moderator: Blake Cahill, Senior Vice President of Marketing, Visible Technologies
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12:00 PM |
Keynote Address |
The Future of Television |
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David Verklin, CEO, Canoe Ventures |
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12:30 PM |
Networking Luncheon |
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1:45 PM |
Power Panel: |
Media Leader’s Insights on Digital Marketing & Consumer Connection |
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Rich Gagnon, Chief Media Officer, Draftfcb
Joseph Zahtila, Chief Operating Officer, Dynamic Logic
Dean DeBiase, CEO, TNS Media
Moderator: Jim Meyer, CEO and Co-Founder, Mindset Media |
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2:30 PM |
Console, PC and Online Gaming: Metrics & Pricing |
Measurement and Pricing Models to Demonstrate the Benefits of In-Game Advertising |
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Michael Dowling, CEO, Interpret LLC
Jay Krihak, Sr. Partner, Group Director & Gaming Innovation, MEC Interaction |
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3:15 PM |
Networking Break |
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3:30 PM |
Virtual World: Metrics & Pricing |
How Brands Can Maximize Return on Investment and Reach Desired Demographics |
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Jeff Freedman, Director, Client Strategy & Business Development, Millions of Us
Derek Leedy, VP, Account Director, Mediasmith |
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4:15 PM |
Conference Adjourns |
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