     |
| |
| |
Conference Agenda at-a-glance |
DAY ONE: Tuesday
January 29th, 2008 |
| |
7:30 AM |
Registration and Continental Breakfast |
| |
8:30 AM |
Opening Remarks from the Chairperson |
June Eva Peoples, VP, Business Development, DS-IQ |
| |
8:45 AM |
Keynote Address |
Juicing the Orange, Or How I Get My Kids to Clean Their Room |
| Albert Kelly, Executive Creative Director, Fallon Minneapolis |
| |
9:20 AM |
Palm Case Study |
Generating Content for Cross-Platform Campaigns to Ensure Consistency and Effectiveness |
| Scott Symonds, Executive Media Director, AKQA |
| |
10:15 AM |
Mid-Morning Networking Break |
| |
10:45 AM |
Panel |
Getting Creative with Content-at-Retail to Optimize Engagement and Drive Sales |
| Spencer Knisley, Director, In Store Communication, Best Buy
Tom Connor, Senior Vice President Programming & Creative, PRN
Lauren Moir, National Director Brand Strategies and Creative, Sears Canada |
| |
11:30 AM |
Panel |
Determining the Cost-Benefit to Producing Content In-House Versus Outsourcing |
| Sean Whiffen, Co-Founder, AutoNetTV
Art Williams, Co-Founder, Arena Media Networks
Pete Egart,
Manager, Keyframe Creative Content Group, Daktronics |
| |
12:15 PM |
Sponsored Networking Luncheon |
| |
1:30 PM |
Panel |
Understanding Brand Standards and Its Role in Digital Out-of-Home Advertising to Maintain Consistency |
| Randy Snow, EVP Creative Director, R&R Partners
Brian Hirsh, President, Retail Entertainment Design
Leslie Armour,
Youth Marketing Consultant, YMG (Youth Marketing Group) |
| |
2:15 PM |
Panel |
Sourcing Compelling Content to Support and Enhance Your Programming for Captive Audiences |
Joe Plastino, Senior Vice President, International Sales Division & Entertainment & Services Division, Precor Incorporated
Gerry Noble, President, Transit Television Network
Bill Botte, SVP Business Development, The Hotel Network
John Melillo, President, Diversified Media Group |
| |
3:30 PM |
“Fourth Screen Awards” Showcase! |
In Conjunction with:  and |
| |
For more info go to www.fourthscreenawards.com.
Stellar Judging Panel Includes: |
- Jack Sullivan, SVP/Out-of-Home Activation Director, Starcom USA
- Spencer Knisley, Director, In Store Communication, Best Buy
- Marc Garbarini, Executive Creative Director, Organic NY
- Rick Boyko, Managing Director, VCU Adcenter
- Corinna Falusi, Creative Director, StrawberryFrog NY
- June Eva Peoples, VP, Business Development, DS-IQ
- Lyle Bunn, Strategy Architect, Alchemy
|
|
|
|
| |
4:30 PM |
 |
|
Cocktail reception co-sponsored by: and |
|
| |
| |
Day Two: Wednesday
January 30th, 2008 |
| |
7:15 AM |
Continental Breakfast |
| |
8:25 AM |
Day One Recap by the Chairperson |
Art Williams, Co-Founder, Arena Media Networks |
| |
8:30 AM |
Opening Address |
Storytellers as Technologists: Bridging the Gap to Deliver Messaging with Results |
| Jake Lambert, Content Director, Draftfcb
Chris Cicmanec, Technical Director, Emerging Media, Draftfcb |
| |
9:15 AM |
Panel |
Ethnic Consumers: Customizing Content and Optimizing Programming to Maximize Effectiveness |
| Juan Faura, President & CEO, Cultura
Perry Fair, Executive Creative Director, The True Agency
Lewis Williams, EVP, Chief Creative Officer, Burrell |
| |
10:00 AM |
Mid-Morning Networking Break |
| |
10:30 AM |
Forming Partnerships with Programming Providers to Enrich Your Digital OOH Network |
| Jeff Weidauer, VP Marketing, CBS Outernet |
| |
11:15 AM |
Metrics and Benchmarks Panel |
Determining the Optimal Mix of Content to Keep Your Customer’s Attention and Drive Results |
| Rob Winston, Senior Accounts Manager, Arbitron Out-of-Home
David Teichner, CEO, Channel M |
| |
12:00 PM |
Networking Luncheon |
| |
1:30PM |
Software |
Understanding What Content Works Best with What Technology to Make Your Network a Success |
| Jeff Porter, Executive Vice President, Scala
David M. Haar, VP, Digital Signage Division, Minicom Advanced Systems
Ted Dembicki, VP Business Development, InfoCaster Digital Signage Solutions, Harris Broadcast Communications |
| |
2:15 PM |
Incorporating Branded Entertainment to Improve Content Relevancy |
| Ian Cohen, Co-Founder, Wexley
Brian Marr, Managing Director, Wexley |
| |
3:00 PM |
Mid-Afternoon Networking Break |
| |
3:30 PM |
Spectacular Displays |
Going Big for Impact and Incorporating Interactivity for Engagement |
| Mike McGraw, VP of Spectacular Development, Clear Channel Spectacolor
Stephen Randall, CEO, LocaModa |
| |
4:15 PM |
Conference Adjourns |
| |
