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Conference Overview:

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Tuesday January 29th, 2008 • The Mirage • Vegas

Get your entries in now. Go to www.fourthscreenawards.com for details.

Thousands of screens are in place;

Digital out-of-home networks now deliver national reach and measurable value to engage consumers…but success is highly dependent on quality content!

Join industry leaders and get your answers on how to connect with consumers more strategically and effectively on the Fourth Screen!

Case Studies:

Hear lessons learned from the Palm integrated campaign and compare the content produced for TV, web and digital OOH media.

Get critical insights on how to create dynamic programming to engage your audience and meet business objectives at retail with Best Buy, PRN and Sears Canada.

Learn where and how to source programming for captive audiences with Hotel Network, ClubCom and Transit TV, and Diversified Media Group.

Why You Should Attend This Summit:

• Source strategies to optimize consumer engagement
• Drive results with the optimal content mix
• Solutions to showcase, manage and measure your content
• Adopt best practices on reaching ethnic consumers
• Build relationships with key players
  

Register Today Space Is Limited and Sure to Sell Out

Take part in these critical discussions on how to influence buying decisions and engage customers through innovative content on digital OOH networks. To register, call 1-866-298-9343 or e-mail registrations@strategyinstitute.com today.

What Is Content?

Images | Video | Graphics | Text | Audio

Who’s Using Content In Digital OOH?

Retailers | Malls | Medical Facilities | Hotels & Motels | Theaters | Casinos | Airports
Restaurants & Bars | Sporting & Entertainment Venues | Trade Shows | Company Lobbies
Schools | Banks | Corporate Centers | Post Offices | Transit | Auto Service Centers

Get the inside track on effective content strategies...

Screen placement, environmental attributes, technology, audience demographics, business objectives — all these factors affect your content decisions. Source optimal strategies for connecting with consumers.