 Plug-Fest:
Sunday, January 22nd 2006
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12:00 PM to 6:00 PM
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7:00 PM
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Conference Opening Reception
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DAY ONE: Monday, January 23rd 2006
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8:00 AM
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Registration And Continental Breakfast
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8:45 AM
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Opening Remarks From Chairperson
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Joe Finizio, Vice President, Member Services, POPAI, The
Global Association for Marketing at-Retail
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Opening Presentation
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9:00 AM
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Digital Signage: How it Delivers on the Promise
of Generating New Revenue, Enhancing Your Sales, Improving Customer Service
and Imprinting Branding
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Lyle Bunn, Director, Digital Display and Rich Media, BTV+
and Chair, Education Committee, POPAI DIGITAL SIGNAGE GROUP
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Industry Expert
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10:00 AM
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WHY CONTENT IS KING! DEFINING DIFFERENT TYPES
OF NETWORKS AND HOW TO MAKE CONTENT RELEVANT, TIMELY AND VENUE SPECIFIC
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Stuart Jacob, SVP, Programming & Marketing, SIGNSTOREY
Rebecca Walt, Managing Director, Retail Operations, CONVERGENT
MEDIA SYSTEMS
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10:45 AM
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Sponsor Exhibit Area – Networking Break
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Case Study
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11:15 AM
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Defining The Content Strategy Of Your Network:
Branding, Information Or Entertainment?
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Christopher Hume, VP of Production Services, MGM MIRAGE
ADVERTISING INC.
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12:00 PM
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Sponsor Exhibition – Networking Luncheon
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Case Study
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1:30 PM
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Making Content Entertaining And Informative: Communicating
With Consumers Through Digital Signage
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Pat Hellberg, Brand Design Media Group, NIKE
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Industry Expert
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2:15 PM
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Seamlessly Integrating Your Digital Network With
Your Existing Media
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John Mayo-Smith, Vice President, Technology, R/GA
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3:00 PM
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Sponsor Exhibit Area – Networking Break
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Industry Expert
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3:30 PM
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Your Advertising Agency’s Role in the Content
Creation Process: How Do You Include Digital Signage Into Your Existing
Marketing Plan?
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Mark Stojack, Vice President, Account Director, USPS Retail
Account Services, DRAFT CHICAGO
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Debate
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4:15 PM
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Repurposing TV AND Print OR CREATING NEW Content:
If and When Does This Work?
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Art Wagner, CEO, PHARMACY TV NETWORK
Carre Dawson, VP, Solution Sales, RETAIL EDR MEDIA, and
Chair, Advocacy Committee, POPAI DIGITAL SIGNAGE GROUP
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5:00 PM
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Day One Adjourns
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DAY TWO: Tuesday, January 24th 2006
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8:00 AM
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Sponsor ExhibitS Open – Continental Breakfast
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8:30 AM
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Recap Of Day One From Chairperson
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Joe Finizio, Vice President, Member Services, POPAI, The
Global Association for Marketing at-Retail
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Keynote Presentation
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8:45 AM
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Effective Content Strategies through Behavioral
Merchandising to Build Customer Relationships and Stimulate The Buying
Process
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Steven Keith Platt, Director, PLATT RETAIL INSTITUTE, And
Co-author of the Paper “Leveraging the Impact of Retail Digital
Signage Advertising through Behavioral Merchandising”
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Industry Expert
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9:45 AM
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PLANNING TO INVEST IN DYNAMIC DIGITAL SIGNAGE:
GETTING BUY-IN FOR THIS NEW MEDIA WHEN ROI IS HARD TO MEASURE
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Gary Halpin, President, AGENCY 225
Chris Mosera, Creative Director, AGENCY 225
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10:15 AM
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5.2 Million MPEGs per year...who can afford that?
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Jeff Porter, Executive Vice President, SCALA
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10:45 AM
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Sponsor Exhibit Area – Networking Break
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Case Study
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11:15 AM
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Setting Up Your Content Team: Advertising, Marketing
and IT To Make Your Digital Signage Work
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Spencer Knisely, Sr. Manager, Design Integration, BEST
BUY
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12:00 PM
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Sponsor Exhibition – Networking Luncheon
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Industry Expert
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1:15 PM
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GETTING CREATIVE ABOUT CONTENT AT RETAIL: CONTENT
THAT SELLS, IS INTERESTING, IMPACTFUL AND INCREASES REVENUE
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Peter Cullen, Head of Business Development and General
Manager, Home Electronics Network, PRN
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Industry Expert
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2:00 PM
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5 Best Principles for Creating Customer Centric
Communications
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Lauren Moir, VP & Managing Director, ALCHEMY
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Case Study
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2:30 PM
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Determining The Correct Programming Loop For Content
To Meet And Exceed Your Corporate Objectives
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Gary LePon, President, VST INTERNATIONAL, INC.
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3:15 PM
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Sponsor Exhibit Area – Networking Break
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Legal Perspective
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3:30 PM
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Digital Rights Management: Determining How To
Avoid Costly Legal Battles Over Content
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Linda Goldstein, Advertising, Marketing and Media Partner,
MANATT, PHELPS & PHILLIPS LLP
Elliot Turrini, Executive Vice President & General Counsel,
API SYSTEMS INC.
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Case Study
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4:15 PM
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Measuring The Effectiveness Of Digital Signage
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Margot Myers, Manager, Retail In-Store Programs, US POSTAL
SERVICE
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5:00 PM
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Closing Remarks And Conference Adjourns
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