Digital Signage is
reaching a critical mass in the minds of marketing and advertising professionals.
To be successful in the fastest growing new media, networks have to have
a clear idea of what they want to accomplish.
Content Creation and Management is the Achilles
Heel of Digital Signage – Learn how to Make Your Content Better than
your Competitors.
Each digital signage network comes with its own set of challenges.The
first step to successful content is determining what kind of network you
are trying to be: advertising, merchandising, branding, corporate communication,
or a combination of these.
It is not enough just to have movement and flashy graphics. Your content
needs to generate results, increase sales lift, brand, inform, educate,
reduce perceived length of wait times, entertain and improve customer
experience. The challenge is to leverage the upswing in awareness and
desire to improve your digital signage content.
Learn from the best by attending the first
Digital Signage Conference Specific to Content Strategies!
You will hear from Retailers, Network Owners, Brand Companies, Advertisers
and Location Owners who will share their content related experiences –
what is working, what is not – and help you determine how you can
make the most of your Digital Signage Networks!
The Spectrum of content issues to be discussed
will include:
- The rotation wheel
- Screen splitting
- Location of screens
- Content design
- Day parting
- Re-purposing content
- Creating original content
- Measuring effectiveness
- SD/HD
- Configuring for display types
- Costs of Content
- Licensing of Content
Are You Part Of The Thousands Of Companies
Using Digital Signage?
Digital Signage is being used for a wide variety of businesses. They
include restaurants and bars, retail stores, shopping malls, trade shows
and conference centers, company lobbies, grocery stores, medical facilities,
hotels and motels, theaters, casinos, airports, museums, schools, customer
service locations, banks, ticket sales, hospitality, sporting and entertainment
venues, corporate centers, pedestrian malls, post offices and learning
centers.
All organizations see the value of using digital signage as a solution
to improve product lift, decrease perceived wait times, entertain their
customers and increase sales.
The Right Content at the Right Time can Improve
your Bottom Line
Advertisers realize that the effectiveness of the traditional channels
such as TV are losing steam due to a number of factors. Consumers have
become more sophisticated and are more attracted to products that are
tailored to their personal needs or tastes. So having the right content
at the right time is vital to the success of your digital network –
proving that one size does not fit all.
NETWORKING EXTRAVAGANZA! ALL THE PLAYERS WILL
BE HERE
Key decision makers will be here in Las Vegas on January 23rd and 24th.
Be at the center of the action. Worth the price of admission itself, rub
shoulders with the trailblazers and those who have successful content
management strategies for digital signage. Talk with retailers looking
to make major chain store deployments. Exchange war stories on how customers
have come to love your digital network and how product lift and customer
experience have improved significantly. Can you really afford not to be
on the inside?
SEND YOUR ENTIRE TEAM
Ensure all aspects of your organization understand the power of this
new technology by sending your team to this conference. Special team pricing
provides even greater value for your conference dollar – register
3 delegates and the 4th attends free.
REGISTER TODAY – SPACE IS LIMITED,
THE LAST 3 EVENTS SOLD OUT!
Don’t miss your chance to participate in these critical discussions
and to network with the leaders in this rapidly expanding field. Register
for our limited spaces by calling 1-866-453-3345 or emailing registrations@strategyinstitute.com
today.
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