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Conference Agenda at-a-Glance |
DAY ONE: Tuesday
January 22nd, 2008 |
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7:30 AM |
Registration Opens and Continental Breakfast |
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8:15 AM |
Opening comments from the Chairperson |
Ari Paparo, VP of Advertising Products, DoubleClick |
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8:30 AM |
Opening Address |
Creating Interactive Dialogues with Mass Audiences Through
Digital Media |
| Scott Hagedorn, US Director of OMD
Digital |
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9:00 AM |
User Generated
Content: Metrics |
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Understanding UGC Measurement to Better Maximize Your
Advertising Effectiveness |
| Greg Kahn, SVP, Strategic Insights, Optimedia
Pete Blackshaw, EVP, Nielsen Online Strategic Services, Nielsen
BuzzMetrics
Margie Chiu, VP of Strategy, Avenue
A| Razorfish |
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9:45 AM |
Social Networking:
Metrics |
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Measuring Branded Communities to Optimize Your Advertising Investment
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| Jatinder Singh, EVP, Director of Measurement and Accountability,
Universal McCann
Art Sindlinger, VP/Activation Director, Starcom
USA
Aaron Barnes, VP of Global Sales and Business Development, Friendster
Moderator:
Joe Marchese, President, Archetype Media |
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10:30 AM |
Mid-Morning Networking Break |
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11:00 AM |
User Generated
Content & Social Networking: Pricing |
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Evaluating Pricing to Make an Informed Advertising Investment
Decision |
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| Rob Griffin, Director of Search & Analytics, Media Contacts
James Hering, EVP, Director of Integrated Marketing, TM
Advertising
Todd Steinman, COO, M80
Moderator:
Dan Miller, Vice President, Neighborhood America |
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11:45 AM |
Search Engine:
Pricing |
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Search Engine Optimization: Click VS. Action |
| Jason Clement, Partner, Group Search Director, Neo@Ogilvy
Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution
Media |
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12:30 PM |
Sponsored Networking Luncheon |
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1:45 PM |
Keynote Address |
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Redefining the Rules and Roles of Measurement and Accountability |
Curt Hecht, Chief Digital Officer, Starcom
MediaVest Group |
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2:30 PM |
In-Game Ads:
Metrics & Pricing |
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Measurement and Pricing Models to Demonstrate the Benefits
of Static and Dynamic Game Advertising |
| Brian Bos, Vice President, Convergence Director, Mindshare–Team
Detroit
Christine Peterson, NY Media Director, Carat |
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3:00 PM |
In-Game Case Study: Discovery
Channel |
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Examine the Opportunities in In-Game Advertising and Partake
in its Enormous Growth Potential |
Craig Daitch, Director of Interactive Strategy, PHD
Chris Schembri, SVP Media Planning & Partnerships, Discovery
Communications |
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3:45 PM |
Networking Break |
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4:15 PM |
Mobile Marketing:
Metrics & Pricing |
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Measuring Effectiveness of Mobile Marketing Campaigns
and The Rate Card |
| Eric Bader, Co-Managing Director, Brand in Hand
Benjamin Ezrick, Senior Strategist of Digital Innovation, OgilvyInteractive
Amanda Richman, SVP, Director of Digital Services, MediaVest
Moderator:
Laura Marriott, President, Mobile Marketing
Association |
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5:00 PM |
Mobile Marketing Case Study:
JCPenney |
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Increase Engagement Through Integrated and Targeted Mobile
Marketing Campaigns |
| Emily Timko, Account Director, Avenue
A| Razorfish
Sacha Xavier, Regional Lead, Advanced Marketing Solutions, Avenue A| Razorfish |
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5:30 PM |
Exclusive Cocktail Reception |
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Day Two: Wednesday
January 23rd, 2008 |
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7:45 AM |
Registration Opens and Continental Breakfast |
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8:15 AM |
Recap of Day One by Chairperson |
Ari Paparo, VP of Advertising Products, DoubleClick |
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8:45 AM |
Opening Address |
The Future of Emerging Interactive Digital Media: Find
Your Next Step in Developing Effective Marketing Strategies |
| Patrick Quinn, President & CEO, PQ
Media |
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9:15 AM |
Widgets: Metrics
& Pricing |
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Understanding the Potential of Widgets: Enhanced Tracking
and Pricing Considerations to Maximize Your ROI |
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| Kim Luegers, Associate Media Director, DraftFCB
Chicago
Nick Dimitrakiou, Partner, Media, Kinesis
Marketing
Ari Paparo, VP of Advertising Products, DoubleClick
Benjamin Pashman, VP, Sales & Business Development, Gigya Inc.
Moderator:
Adam Gerber, Chief Marketing Officer, QUANTCAST |
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10:00 AM |
Networking Break |
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10:30 AM |
Digital Out-of-Home:
Metrics |
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Examining Viewership Data for Out-of-Home (OOH) Ads and Increase
Media Touch Points |
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Jeffrey Diskin, SVP–Brand Management, Hilton
Hotels
Doug Pulick, SVP Research, National Cinemedia
Moderator:
Jim Bell, Sr. Vice President of Sales Development and Operations, Reactrix |
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11:15 AM |
Digital Out-of-Home:
Pricing |
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Exploring the Rate Card For Digital Signage in a Place-Based Environment |
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| Speaker to be announced, Universal
McCann
John Taylor, CEO, Ecast Inc.
Christina Radigan, Associate Director of Marketing and Communications,
Outdoor Media Group |
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12:00 PM |
Networking Luncheon |
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1:15 PM |
Panel: Determining the Optimal Marketing
Mix Model to Maximize Your Advertising Dollars |
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| Karna Crawford, Director of Media & Interactive, Sparkling Brands,
Coca-Cola
Slavi Samardzija, VP, Group Director, Insights and Optimization, Wunderman
Terri Walter, VP of Advanced Marketing Solutions, Avenue
A| Razorfish
Moderator:
Bob Liodice, President, Association
of National Advertisers |
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2:00 PM |
Streaming Media:
Metrics & Pricing |
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Clarifying Performance-Based Metrics and Pricing for
Streaming Media Advertisements |
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| Jarvis Mak, US Director of Research & Insights,
Media Contacts
Molly Hop, Group Media Director, Critical
Mass
Yoav Arnstein, General Manager North America, Eyeblaster
Inc.
Chris Allen, VP/Director of Video Innovation, Starcom USA
Moderator:
Robert Victor, Product Manager of Emerging Media, DoubleClick |
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2:45 PM |
Networking Break |
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3:00 PM |
Virtual World:
Metrics & Pricing |
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How Brands Can Maximize Return on Investment in the Virtual
World with Enhanced Metrics and Cost-Effective Pricing |
| Jack Myers, CEO, Myers
Publishing
Kevin MacLean, Managing Director, West, PHDiq
Jeff Freedman, Director, Business Development, Millions
of Us
Andreas Roell, President & CEO, Geary
Interactive |
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3:45 PM |
Podcasting: Metrics
& Pricing |
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Understand Ad Effectiveness and Examine the Rate Card
for Podcast Advertising |
| Bryan Moffett, Sponsorship Operations Manager, NPR
Digital Media
David Herscott, President, MEA Digital
Matthew Snodgrass, Vice President, Porter Novelli
Moderator:
Chris MacDonald, Association for Downloadable
Media |
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4:30 PM |
Conference Adjourns |
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