Hear how JCPenney, one of America’s leading retailers used mobile marketing to increase brand awareness with teen influencers.

Learn how major hotel chain Hilton maximized brand equity from digital out-of-home media.

Be inspired and take away strategies for in–game advertising based on Discovery Channel’s integration of its new show “Future Weapons” with the game Gears of War.

Hear how leading global brand Coca-Cola incorporates interactive media into its marketing mix.